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Jolly Masih, PhD

Assistant Professor


School of Management


Business Analytics


  • Graduation In: BSc Agriculture (Honours)
  • Graduation From: Rajasthan College of Agriculture, MPUAT, Udaipur
  • Graduation Year: 2007
  • Post Graduation In: MBA
  • Post Graduation From: ICAR-IABM, India
  • Post Graduation Year: 2011
  • Doctorate In: Big data Analytics & Marketing
  • Doctorate From: ICAR-IABM, India in collaboration with Drexel University USA
  • Doctorate Year: 2017


Post Doc Scientist, Erasmus School of Economics, Eramsu University, the Netherlands
Associate Professor, Prestige Group of Institution, Indore
Associate Professor, Symbiosis University of Applied Sciences, Indore

Key Publications

  • Rajasekaran, R., Rasool, F., Srivastava, S., Masih, J., & Rajest, S. S. (2020). Heat Maps for Human Group Activity in Academic Blocks. Business Intelligence for Enterprise Internet of Things, 241-251.
  • Masih, J., Belschak, F., & Verbeke, J. W. (2019). Mood configurations and their relationship to immune system responses: Exploring the relationship between moods, immune system responses, thyroid hormones, and social support. Plos one, 14(5), e0216232.
  • Masih, J., & Rajasekaran, R. (2020). Integrating big data practices in agriculture. IoT and Analytics for Agriculture, 1-26.
  • Rajasekaran, R., Masih, J., & Govinda, K. (2021). An analysis of mobile pass-codes in case of criminal investigations through social network data. International Journal of Computers and Applications, 43(9), 954-959.
  • Verbeke, W. J., & Masih, J. (2020). Evolutionary-shaped goal orientation in Homo sapiens: how life sciences contribute to a better understanding of salespeople as knowledge brokers. Journal of Personal Selling & Sales Management, 40(1), 43-56.