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Syllabus

The MBA in Marketing course at BMU aims to impart superior training via an advanced and innovative management programme. The syllabus has a particular focus on the marketing electives and follows a practical learning approach integrated with theoretical classes.

The syllabus aims to lay a strong base of the elementary management subjects such as economics, finance, human resources, banking, data science, international markets, and investments.

The coursework aspires to sharpen the analytical skills of the students in addition to imparting knowledge about international marketing, marketing metrics, omni-channel marketing, digital and social media marketing. This will help the students to analyze consumer behavior and identify the potential markets to frame successful marketing campaigns.

The syllabus seeks to cultivate expertise in brand development marketing by teaching about tools of IMC, brand management, service marketing, relationship marketing, etc. This will enhances the understanding of students about the diverse and complex marketing operations.

Students get real-time learning opportunities via Practice School and summer internships in top industries of their domain. This will help them to stay in touch with current marketing trends as well as to gain real-life work experience. The students become industry-ready professionals possessing the right balance of theoretical and practical knowledge.

Additionally, they have a chance to study global business practices and trends via Global Leadership Programme conducted in London by the Imperial College of Business Studies

MBA in Marketing – Syllabus (Subjects)

Module 1

Category	Course Title	Credit	Hours
Foundation	Finance for Non-Finance	0	20
Foundation	Personal Journey for Excellence (Strength Finder and Training Need Identification Workshop)	0	10
Core	Joy of Management	2	32
Core	Micro-Economics	2	32
Core	Business Statistics	2	32
Core	Marketing and Consumer Behaviour	2	32
Skill	Excel Spreadsheet Modelling	2	32
Skill	Written Analysis and Communication	2	32
Project	Sankalp – Social Entreprenurship Project
		12	222

Module 2

Category	Course Title	Credit	Hours
Foundation	Learning R	0	12
Core	Organizational Behaviour	2	32
Core	Financial Statement Analysis and Reporting	2	32
Core	Business Research Methodology	2	32
Core	Operations Research	2	32
Core	Macro Economics & Policy	2	32
Skill	Business Communication & Presentation Skills	2	32
		12	202

Module 3

Category	Course Title	Credit	Hours
Core	Costing Products and Services	2	32
Core	Synthesizing and Analyzing Data using R	2	32
Core	Managing Operations and Supply Chain	2	32
Core	Human Resource Management	2	32
Core	Indian Banking and Financial Markets	2	32
Core	Marketing of Products and Services	2	32
		12	192

Module 4

Category	Course Title	Credit	Hours
Core	Managing Financial Resources	2	32
Core	Bringing Ideas to Market	2	32
Core	Strategic Management	4	32
Core	Project Management	2	32
Core	Data Science Using R and Python	2	32
Perspective	Critical Reasoning and Systems Thinking	2	32
Skill	Selling, Negotiation and Persuading Skills	2	32
		12	192

Module PS

Category	Course Title	Credit	Hours
Project	Summer Internship – 08 Weeks	8

Module 5

Category	Course Title	Credit	Hours
Foundation	Personal Journey for Excellence (Strength Finder and Training Need Identification Workshop)	0	10
Core	Management of Design	2	32
Core	Business Model and Intellectual Property	2	32
Elective	Elective-1	2	32
Elective	Elective-2	2	32
Elective	Elective-3	2	32
Elective	Elective-4	2	32
Project	Applied Business Research (Till Module 8)
	Global Module Track -International Business @ Summer School Abroad
		12	202

Module 6

Category	Course Title	Credit	Hours
Project	Capstone Simulation	2	32
Core	Managing Stakeholders and Legal Processes	2	32
Elective	Elective-5	2	32
Elective	Elective-6	2	32
Elective	Elective-7	2	32
Skill	Problem Solving and Consulting Skills	2	32
		12	192

Module 7

Category	Course Title	Credit	Hours
Core	Analyzing and Mitigating Risk	2	32
Elective	Elective-8	2	32
Elective	Elective-9	2	32
Elective	Elective-10	2	32
Perspective	Ethics and Indian Ethos	2	32
Project	Integrated Decisions Making	4
		14	160

Module 8

Category	Course Title	Credit	Hours
Core	Leveraging IT for Business	2	32
Core	Strategic Management	2	32
Perspective	Indian Economy in the Global Context	2	32
Skill	Leadership Development	2	32
Project	Applied Business Research Project	4
Project	Sankalp- Social Entreprenurship Project	4
		16	128

Electives

Advanced Marketing Research
Integrated Marketing Communication and Brand Management
Consumer Behavior
Digital and Social Media Marketing
Sales and Distribution Management
Advertising and Media Planning
Relationship Marketing
Service Management
Social Media and Digital Analytics
International Marketing
Marketing Metrics
Retailing and Omni- Channel Marketing

Elective Subjects (in association with KPMG)

BMU offers a set of electives in Forensic Accounting and Corporate Fraud (in association with KPMG).

The entire set of electives should be taken by students for being considered for placement with Forensic Practices at the BIG 4 companies (KPMG, Deloitte, PricewaterhouseCoopers, E&Y)
Students upon successful completion of the set of electives shall earn a certificate from KPMG

Please Note: The course curriculum is subject to revision.

MBA First Year Syllabus : All students study common courses – the required curriculum – in the first year divided into four modules of 8 weeks duration. The first year MBA Syllabus comprises of 21 core, skill and perspective courses spanning all areas of management.
MBA Second Year Syllabus : In the second year, students take up a broad range of core, skill and elective courses. Elective courses give students the flexibility to extend their learning to subjects beyond the core. They will have the option to study courses in Information Systems, Finance, Human Resources Management, Marketing, and Operations.