The MBA in Marketing course at BMU aims to impart superior training via an advanced and innovative management programme. The syllabus has a particular focus on the marketing electives and follows a practical learning approach integrated with theoretical classes.
The syllabus aims to lay a strong base of the elementary management subjects such as economics, finance, human resources, banking, data science, international markets, and investments.
The coursework aspires to sharpen the analytical skills of the students in addition to imparting knowledge about international marketing, marketing metrics, omni-channel marketing, digital and social media marketing. This will help the students to analyze consumer behavior and identify the potential markets to frame successful marketing campaigns.
The syllabus seeks to cultivate expertise in brand development marketing by teaching about tools of IMC, brand management, service marketing, relationship marketing, etc. This will enhances the understanding of students about the diverse and complex marketing operations.
Students get real-time learning opportunities via Practice School and summer internships in top industries of their domain. This will help them to stay in touch with current marketing trends as well as to gain real-life work experience. The students become industry-ready professionals possessing the right balance of theoretical and practical knowledge.
Additionally, they have a chance to study global business practices and trends via Global Leadership Programme conducted in London by the Imperial College of Business Studies
BMU offers a set of electives in Forensic Accounting and Corporate Fraud (in association with KPMG).
Please Note: The course curriculum is subject to revision.