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Meet the Professor of Practice

Anantha Rao

Professor of Practice,
School of Engineering & Technology

Anantha Rao

Position : Faculty In-charge, Centre
for Continuing Education

Email : anantha.rao@bmu.edu.in

  • Graduation In: Bachelor of Science
  • Graduation From: University of Delhi
  • Graduation Year: 1987
  • Post Graduation In: Master of Business Administration
  • Post Graduation From: University of Rajasthan
  • Post Graduation Year: 1990
From - To (Year) Designation & Organization Core Competency Additional Exp. Details
2021-2022 Dean, School of Data Science, Kumaraguru College of Liberal Arts & Sciences
2019-2021 Visiting Professor, BIMTECH & Data Science Consultant
2014-2019 Advisor vliv.com & Data Science Consultant
2009-2014 Head of Insights, Yahoo
2007-2009 Director, Client Solutions & Measurement Science, Nielsen
2006-2007 AVP & Research Director, IMRB Kantar
2005-2006 Manager, AERS, Deloiite Touche Tohamatsu
2003-2005 Senior Program Specialist, Reproductive & Child Health, Futures Group, USAID
1995-1999 Assistant Manager, AC Nielsen
  • Contributed to advertising revenue increase for key Yahoo properties for key verticals highlighting net-centric lives of CPG audiences by redefining relevant audience metrics. Improved Yahoo Finance user engagement arising from mixed-methods research on audiences.
  • Delivered 40% performance improvement (processing time, memory usage) by redesigning Deloitte’s SAS application JEDAR for accounting fraud detection.
  • Segmented India’s contraceptive market with ensemble unsupervised learning methods based on National Family Health Survey. Empirically established subsidy leakge and recommended policy changes to USAID, MOHFW, Govt of India.
  • Developed scalable brand switching model for IMRB Household Panel Data upto 30 million records.