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Anantha Rao Professor of Practice
- School School of Engineering and Technology
- Department/Programme B.Tech CSE
- Email anantha.rao@bmu.edu.in
- Graduation In: Bachelor of Science
- Graduation From: University of Delhi
- Graduation Year: 1987
- Post Graduation In: Master of Business Administration
- Post Graduation From: University of Rajasthan
- Post Graduation Year: 1990
| From - To (Year) | Designation & Organization |
|---|---|
| 2021-2022 | Dean, School of Data Science, Kumaraguru College of Liberal Arts & Sciences |
| 2019-2021 | Visiting Professor, BIMTECH & Data Science Consultant |
| 2014-2019 | Advisor vliv.com & Data Science Consultant |
| 2009-2014 | Head of Insights, Yahoo |
| 2007-2009 | Director, Client Solutions & Measurement Science, Nielsen |
| 2006-2007 | AVP & Research Director, IMRB Kantar |
| 2005-2006 | Manager, AERS, Deloiite Touche Tohamatsu |
| 2003-2005 | Senior Program Specialist, Reproductive & Child Health, Futures Group, USAID |
| 1995-1999 | Assistant Manager, AC Nielsen |
- Contributed to advertising revenue increase for key Yahoo properties for key verticals highlighting net-centric lives of CPG audiences by redefining relevant audience metrics. Improved Yahoo Finance user engagement arising from mixed-methods research on audiences.
- Delivered 40% performance improvement (processing time, memory usage) by redesigning Deloitte’s SAS application JEDAR for accounting fraud detection.
- Segmented India's contraceptive market with ensemble unsupervised learning methods based on National Family Health Survey. Empirically established subsidy leakge and recommended policy changes to USAID, MOHFW, Govt of India.
- Developed scalable brand switching model for IMRB Household Panel Data upto 30 million records.