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Prof Anantha Rao
- School School of Engineering and Technology
- Department/Programme B.Tech CSE
- Email email@example.com
- Graduation In: Bachelor of Science
- Graduation From: University of Delhi
- Graduation Year: 1987
- Post Graduation In: Master of Business Administration
- Post Graduation From: University of Rajasthan
- Post Graduation Year: 1990
|From - To (Year)||Designation & Organization|
|2021-2022||Dean, School of Data Science, Kumaraguru College of Liberal Arts & Sciences|
|2019-2021||Visiting Professor, BIMTECH & Data Science Consultant|
|2014-2019||Advisor vliv.com & Data Science Consultant|
|2009-2014||Head of Insights, Yahoo|
|2007-2009||Director, Client Solutions & Measurement Science, Nielsen|
|2006-2007||AVP & Research Director, IMRB Kantar|
|2005-2006||Manager, AERS, Deloiite Touche Tohamatsu|
|2003-2005||Senior Program Specialist, Reproductive & Child Health, Futures Group, USAID|
|1995-1999||Assistant Manager, AC Nielsen|
- Contributed to advertising revenue increase for key Yahoo properties for key verticals highlighting net-centric lives of CPG audiences by redefining relevant audience metrics. Improved Yahoo Finance user engagement arising from mixed-methods research on audiences.
- Delivered 40% performance improvement (processing time, memory usage) by redesigning Deloitte’s SAS application JEDAR for accounting fraud detection.
- Segmented India's contraceptive market with ensemble unsupervised learning methods based on National Family Health Survey. Empirically established subsidy leakge and recommended policy changes to USAID, MOHFW, Govt of India.
- Developed scalable brand switching model for IMRB Household Panel Data upto 30 million records.