Faculty

Meet the Professor of Practice

Professor of Practice,
Anantha Rao

From - To (Year)	Designation & Organization	Core Competency	Additinal Exp. Details
2021-2022	Dean, School of Data Science, Kumaraguru College of Liberal Arts & Sciences
2019-2021	Visiting Professor, BIMTECH & Data Science Consultant
2014-2019	Advisor vliv.com & Data Science Consultant
2009-2014	Head of Insights, Yahoo
2007-2009	Director, Client Solutions & Measurement Science, Nielsen
2006-2007	AVP & Research Director, IMRB Kantar
2005-2006	Manager, AERS, Deloiite Touche Tohamatsu
2003-2005	Senior Program Specialist, Reproductive & Child Health, Futures Group, USAID
1995-1999	Assistant Manager, AC Nielsen

Contributed to advertising revenue increase for key Yahoo properties for key verticals highlighting net-centric lives of CPG audiences by redefining relevant audience metrics. Improved Yahoo Finance user engagement arising from mixed-methods research on audiences.
Delivered 40% performance improvement (processing time, memory usage) by redesigning Deloitte’s SAS application JEDAR for accounting fraud detection.
Segmented India’s contraceptive market with ensemble unsupervised learning methods based on National Family Health Survey. Empirically established subsidy leakge and recommended policy changes to USAID, MOHFW, Govt of India.
Developed scalable brand switching model for IMRB Household Panel Data upto 30 million records.