BBA/BBA (Hons) in Marketing
Innovate, Strategise and Transform Business Impact
About BBA/BBA (Hons) in Marketing
The BBA/BBA (Hons) in Marketing at BML Munjal University is an undergraduate programme that immerses students in the dynamic world of market-driven business strategy. The course duration is 3 years, which comes with an optional additional year to earn an Honours degree. It combines foundational business knowledge with modern marketing techniques as well as real-world exposure.
Today’s businesses increasingly compete in crowded and digitally-driven markets, which is why they prefer graduates who know how to build brands, analyse markets and design marketing strategies. The BBA/BBA (Hons) in Marketing at BML Munjal University equips students with the required knowledge and capabilities that prepare them for various roles like marketing executive, brand manager, market researcher or others.
Additionally, BML Munjal University focuses on providing experiential learning to students via live business projects, internships as well as industry collaborations for practical exposure. Students gain a global outlook, leadership skills and understanding of business operations to achieve a rewarding career.
Programme Overview
Duration: 3 Years (6 Semesters) + 1 Year (2 Semesters) for Hons Degree
Eligibility: Minimum 60% marks in Class 12th
Admission Process: Personal Interview
Tuition Fee: ₹3,50,000 yearly (scholarships available)
Programme Highlights
The BBA Marketing programme equips students with strong marketing knowledge and real-world exposure to build successful careers in marketing and business. Here are some major learning highlights:
Why Choose BBA Marketing at BML Munjal University?
The BBA Marketing programme at BMU gives students real experience in designing marketing ideas, analysing markets and understanding what makes customers choose one brand over another. Here’s why many students choose to study at BML Munjal University:
Top Career Pathways After BBA Marketing
With a BBA degree in Marketing, graduates can move into roles across various marketing and business functions, such as:
Frequently Asked Questions
At BML Munjal University, BBA Marketing focuses on learning how businesses understand customers, build brands, plan advertising campaigns and manage sales and digital marketing strategies.
It is a 3-year undergraduate programme with an option to pursue a 4th year for Honours at BMU.
Students develop skills in brand management, digital marketing, consumer behaviour, sales strategy, market research, advertising as well as marketing analytics.
Yes, BMU includes live projects, case studies, internships, industry workshops and hands-on work with marketing tools.
Graduates can work in roles like marketing executive, brand manager, digital marketing specialist, market researcher, sales manager and business development associate.
Yes, the university encourages students to participate in internships to gain real industry exposure and work experience.
Candidates who have completed their class 12th from a recognised board with a minimum of 60% marks can apply to BML Munjal University.
It is ideal for students interested in creativity, communication, brand building, sales and business strategy.
Yes, students can continue with an MBA or specialised master’s programmes in marketing, digital marketing, advertising or business analytics.
The programme offers strong industry exposure, experiential learning, practical marketing tools and a balance of traditional and digital marketing education.