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    Meet the Associate Professor

    Dr Abhinav Chaturvedi

    Associate Professor,
    School of Management

    Dr Abhinav Chaturvedi

    Visionary academic leader and innovation strategist.

    With an academician’s foresight and two decades of experience in higher education and research, along with industry experience in entrepreneurial development, global partnerships, and institutional capacity-building, he has emerged as a renowned figure in academic circles. Having earned a prestigious Doctorate in Innovation and New Product Development from XLRI Jamshedpur, one of India’s top management institutes, he is dedicated to fostering an environment supportive of innovation and entrepreneurship education.

    He has received widespread recognition for leading culturally diverse collaborations, developing entrepreneurial ecosystems, and advancing policy-aligned education initiatives that integrate academia, industry, and government.

    As Associate Professor and Babson Collaborative Champion at both Bennett University and Mahindra University, he endeavoured to facilitate international collaborations, harmonise intellectual exchange, lead incubator setups, and promote innovation through inclusive pedagogy, mentoring, and research.

    Overall, his academic credibility is supported by operational excellence and financial acumen, while enriching a variety of cultural dialogues in his audience engagement—creating a fertile intellectual landscape for a new India working with global partners towards a collectively empowering future.

    • Graduation In: B. Com (Hons.)
    • Graduation From: Moti Lal Nehru College, Delhi University
    • Graduation Year: 2003
    • Post Graduation In: Post Graduate Diploma In Business Management
    • Post Graduation From: Amity Business School, Sec 44, Noida
    • Post Graduation Year: 2005
    • Doctorate In: Fellowship In Management
    • Doctorate From: XLRI - Xavier School of Management, Jamshedpur
    • Doctorate Year: 2017
    From - To (Year) Designation & Organization Core Competency Additional Exp. Details
    January 2022 – May 2025 " Associate Professor (Entrepreneurship & Innovation) Center for Entrepreneurship and Innovation, Mahindra University, Hyderabad, India"
    July 2021 – December 2021 " Associate Professor Center for Innovation and Entrepreneurship, Bennett University, Greater Noida, Uttar Pradesh, India"
    May 2017 – June 2021 "Assistant Professor Center for Innovation and Entrepreneurship, Bennett University"
    2004-2017 CORPORATE WORK EXPERIENCE - Shoppers Stop, Titan Industries Ltd, Luxor Writing Instruments Pvt Ltd, Pearson Education, Encylopedia Britannica, CBSE, and ( Co-founder at Fusioniction LLP)

    Book

    • Chaturvedi, M., & Chaturvedi, A. (2005). Customer Relationship Management: An Indian Perspective. Excel Books.

    Book Chapters

    • Chaturvedi, A. (2024). Relationship Marketing. In Marketing – A New Age Perspective. Vikas Publishing.
    • Chaturvedi, A., Risley, K., Singh, Sonal H., and Sapru, A. (2025). The gamified workplace – managing the geographically dispersed workforce. In Gamification for Engaging Diverse Workforce ( 2025). AAP (Routledge)
    • Chaturvedi, A (2024). HIDDEN Ingenuity – A practice for great ideas. In Ideation in Entrepreneurship Education: Process, Practice, and Mindset Edward Elgar.
    • Chaturvedi, A and Singh, Sonal H. (2024). Let’s celebrate mistakes & bad ideas. In Ideation in Entrepreneurship Education: Process, Practice, and Mindset. Edward Elgar.
    • Singh, Sonal H., Chaturvedi, A. and Phatate, R. (2024). Be Wise to Improvise: Open up space for innovative ideas and adapt to evolving circumstances. In Ideation in Entrepreneurship Education: Process, Practice, and Mindset. Edward Elgar.
    • Chaturvedi, A. (2023). Non-Western Perspectives on Innovation. Debating Innovation: The Power, Parleys, and Paradoxes of a Deified Concept, Palgrave Macmillan. https://www.palgrave.com/gp/series/16112
    • Chaturvedi, A. (2022). Entrepreneurship: Knowing, Thinking, and Being. Babson Collaborative for Entrepreneurship Education 2022 syllabus book.
    • Chaturvedi, M., & Chaturvedi, A. (2021). Transforming CRM through Artificial Intelligence. Adoption and Implementation of AI in Customer Relationship Management, IGI Global. https://www.igi-global.com/book/adoption-implementation-customer-relationship-management/266386
    • Chaturvedi, A. (2021). The Dynamism of Entrepreneurship Education – The Evolving Role of An Entrepreneurship Educator Based in An Emerging Economy. Innovations in Global Entrepreneurship Education: Teaching Entrepreneurship in Practice, Edward Elgar Publishing. https://www.e-elgar.com/shop/gbp/innovation-in-global-entrepreneurship-education-9781839104213.html
    • Chaturvedi, M., & Chaturvedi, A. (2019). Choosing-the-Right-Institution-of-Higher-Education-Could-Really-Be-Tough! New Age Admissions Strategies in Business Schools, IGI Global, 150-169 https://www.igi-global.com/book/new-age-admissions-strategies-business/218589
    • Chaturvedi, M., & Chaturvedi, A. (2019). Maggi: A Tangled Case. Management Thought and Action – A Paradigm Shift, Khama Publishers, 27-40 https://books.google.co.in/books/about/Management_Thought_and_Action.html?id=gNp1zQEACAAJ&redir_esc=y
    • Certified Trainer to conduct simulation-based exercises with the Marketplace Simulations developed by Innovative Learning Solutions, Inc.– A Harvard Simulation.
    • KPMG certified Train the Trainer for Design Thinking.
    • Successful completion of Babson Fellows Program for Entrepreneurship Researchers, 2021.

    Journal Articles

    • Chaturvedi, A., Thakur, M., Malhotra, S., Parvatiyar, A. (under RnR). Grokking (of) Jugaad. Journal of Product Innovation Management (2024) – Manuscript ID JPIM-03-24-6234
    • Verma, Priti, Chaturvedi, Abhinav, Arora, Nidhi. (2019). Women Entrepreneurs & Work-Life Balance: Intrinsic Challenges of Family Support, Stress, and Health. Journal of Advance Research in Dynamical & Control Systems, Vol. 11, 04-Special Issue, 2019
    • Chaturvedi, M. & Chaturvedi, A. (2019). The Old School. International Journal of Management Issues and Research, 7: 36-39
    • Chaturvedi, A. (2014). Jugaad. International Journal of Management Issues and Research, 3(2), 4-8
    • Chaturvedi, A. (2013). Bounded innovation as an initial step for inclusivity in a low-income group and the poor. Business Markets Plus, 2(1), 67-73

    Conference Presentations & Proceedings published

    • Konaentey, T., Amin, S.S. and Chaturvedi, A. (2024). Constructive Deviance in the Workplace: A Systematic Review. SEEDS International Conference 2024, Middlesex University, Dubai.
    • Chaturvedi, A. (2024) Grokking (of) Jugaad. European Academy of Management conference (June 2024)
    • Chaturvedi, A., Singh, Sonal H., and Phatate, R. (2023). Unlocking The Appropriateness Of Business Simulation (Serious Games) For Effective Entrepreneurship Education And Training. Babson. Proceedings of Babson College Entrepreneurship Research Conference (BCERC), USA, (Paper presented 10 June 2023, proceedings awaited)
    • Chaturvedi, A. and Phatate, R. (2023). Indian Entrepreneurship—Yesterday, Today and Tomorrow. Proceedings of National Conclave on Journey of Indian Entrepreneurship, New Delhi, April 2023
    • Trishul, K., Amin, S.S., and Chaturvedi, A. (2023). A conceptual framework for understanding impression management strategies that women can employ in the workplace. Proceedings of IMR Doctoral Conference (IMRDC), IIM Bangalore, February 2023.
    • Chaturvedi, A. (2021). The Dynamism of Entrepreneurship Education – The Evolving Role of an Entrepreneurship Educator Based in an Emerging Economy at the symposium titled “Innovation in Global Entrepreneurship Education: Babson 8
    • Collaborative and International Comparison” at the 81st Annual Meeting of the Academy of Management, 30 July – 3 August 2021. Submission No. 13331.
    • Chaturvedi, Abhinav, & Rehn, Alf (2019) Colonizing Innovation: A case of Jugaad ( Best Paper Award at Academy for Design Innovation Management Conference, London, 2019.)
    • The Concept of “Jugaad”: Evidence from Innovations at the Bottom of the Pyramid in India, Academy of Business and Emerging Markets (ABEM) Conference, 2017, Santo Domingo, Dominican Republic, Caribbean Sea
    • The Concept of Jugaad, 2nd Conference of Marketing Scholars and Practitioners (CMSP-2013), Apeejay School of Management

    Newspaper Articles

    • Why the entrepreneurship Educator is hidden in plain sight – Education Times, 20 December 2021
    • Identifying red flags of entrepreneurial failure and its impact – Education Times, https://www.educationtimes.com/article/editors-pick/87945723/identifying-red-flags-of-entrepreneurial-failure-and-its-impact
    • Dynamics of Entrepreneurship Education – Education Times, https://timesofindia.indiatimes.com/home/education/news/dynamics-of-entrepreneurship-education/articleshow/69212842.cms
    • Fostering Innovation Culture in Universities – Education Times, https://epaper.timesgroup.com/Olive/ODN/TimesOfIndia/shared/ShowArticle.aspx?doc=TOIDEL/2019/07/29&entity=Ar02622&sk=62BEFA46&mode=text#
    • Why Fostering Entrepreneurship incubation is important in academia – Times of India, https://timesofindia.indiatimes.com/city/noida/why-fostering-entrepreneurship-incubation-is-important-in-academia/articleshow/71703990.cms
    • It is time to be ‘entrepreneurial’ for education establishments; here is why – Education Times, https://www.educationtimes.com/article/editors-pick/77715366/It-is-time-to-be-entrepreneurial-for-education-establishments-here-is-why