MBA in
Marketing
Become the Strategist Every Brand Needs
About the MBA in Marketing
The MBA in Marketing at BML Munjal University is a two-year postgraduate programme that blends creativity with data-driven strategy for preparing future-ready marketing leaders. The programme firstly allows students to build a strong foundation in business management and then dive deep into specialised areas. It integrates advanced modules such as AI for Marketing, NLP & Text Analytics, Predictive Business Analytics, Business Process Automation, Data Visualisation using Tableau & Power BI and Big Data Ecosystem to equip students with real-world skills in data-driven decision-making, customer insights, campaign optimisation and technology-led marketing innovation.
The course is structured for students to cultivate skills in recognising market trends, building impactful campaigns and driving customer engagement within changing business environments through experiential learning, practical case studies, simulation and live industry projects. The curriculum has continued to be revised to reflect the latest practices in the industry and to prepare students for position roles in a range of industries.
BML Munjal University utilises a unique experiential pedagogy, which is shaped by the Hero Group Legacy, to blend theory with practical learning. Students will gain the opportunity to interact with industry mentors and work on live projects with leading brands for a hands-on understanding of how marketing strategies convert into measurable business success.
Altogether, the MBA in Marketing programme at BML Munjal University prepares graduates to emerge as strategic thinkers, brand storytellers as well as innovation-driven professionals who are ready to lead marketing transformations in this competitive world.
Programme Overview
Duration: 2 Years (4 Semesters)
Eligibility: Bachelor’s degree and standardised test scores
Entrance Exam: CAT/NMAT/GMAT/CMAT/XAT/GRE
Admission Process: Entrance Exam + Personal Interview
Tuition Fee: ₹7,55,000 per year (scholarships available)
Core Areas of Study
The MBA programme in Marketing at BML Munjal University builds both strategic and creative foundations to help students master various areas such as:
Why Choose an MBA in Marketing at BML Munjal University?
Master of Business Administration (MBA) in Marketing at BMU offers a forward-thinking curriculum combined with strong industry engagement, empowering students to become strategic leaders and creative decision-makers in the fast-evolving world of marketing.
Top Career Pathways After an MBA in Marketing
An MBA in Marketing from BML Munjal University equips students with versatile skills to excel across industries. Here are some of the top job roles graduates often pursue:
Our Placement Success Story
Find your tribe
You're Hired
17 LPA
Highest CTC
13.39 LPA
Top 10% Average CTC
12.10 LPA
Top 25% Highest CTC
Our alumni have found careers as:
- Chief Executive Officer
- Management Consultant
- Investment Banker
- Financial Analyst
- Entrepreneur
Frequently Asked Questions
An MBA in Marketing is a postgraduate degree at BMU that focuses on the essential aspects of promoting products and services, including strategy development, consumer behaviour and digital marketing.
Yes, an MBA in Marketing is an excellent career option, opening doors to diverse roles in highly sought-after sectors. It offers a promising and dynamic career trajectory in national and global markets.
Salaries for MBA in Marketing graduates vary based on experience, company and location. Typically, you can expect a starting salary of INR 12-15 LPA, which can increase significantly with experience and career progression.
An MBA in Marketing is definitely worth it, especially with BMU’s comprehensive curriculum. It integrates business acumen, real-world knowledge and soft skills development.
The MBA in Marketing programme is around 2 years (4 Semesters) at BML Munjal University.
Students who have a bachelor’s degree in any discipline from a recognised university with at least 50% marks are eligible to apply for the MBA in Marketing course at BMU.
Students gain expertise in marketing strategy, consumer insight analysis, data interpretation, brand storytelling, communication and leadership with an MBA in Marketing.
Graduates can explore diverse roles in brand management, advertising, digital marketing, public relations, consulting and sales across multiple industries.
No, candidates from any undergraduate discipline can apply. The programme builds marketing expertise from the ground up.
Graduates can pursue roles in international marketing, brand consultancy, digital media strategy and global market research across various countries.