MBA with specialisation in Marketing
Marketing as a function has undergone a complete transformation in the recent past. Traditional theories and approaches to its practice are either no longer relevant or must be constantly updated to keep abreast of regular changes. Consequently, marketing professionals have to adapt the understanding of role they play in a firm’s success. The marketing function involves the following multi-dimensional tasks:
This branch primarily deals with areas such as:
- Developing marketing strategies and plans
- Analyzing consumer behavior and selecting markets
- Product and brand management
- Managing distribution, marketing channels and retailing
- Digital Marketing
- Integrated marketing communications
- Marketing Research
A good marketing manager can change the fortunes of a company with the right strategies, which can result in a brilliant and rewarding career. This is why an MBA in Marketing is one of the most preferred postgraduate courses.
BMU offers an integrated business education that covers business skills, conceptual approach, and pragmatic approach. Our aim is to develop and improve the soft skills of students. We encourage them to work in a team and provide them market exposure to acquaint them with industry experience.
During the program, our focus is on improving multiple skills such as analytical thinking, creativity, communication skill, public speaking, negotiation, stress management and technology. During the course, the teachers constantly help them to improve such skills as they play a major role in their professional life. The candidates are also promoted to master the ability to train others and deal with pressure.
On completing the course, the students can work at various positions in reputed companies as:
- Marketing Manager
- Sales Representative
- Public Relations Specialist
- Management Analyst
- Marketing Research Analyst
- Advertising or Promotion Manager
- Sales Manager
The graduates have a chance to work with retailers, industries, manufacturers, multinational companies, charities, government and local authorities. Their job role is to promote activities, update databases, develop marketing campaigns, organize events, devise and present ideas and strategies, analyse data to identify the audiences, and managing data analytics.
- Duration : 2 years
- Eligibility: Bachelor’s degree and standardised test scores
- Admission Process
Applicants will have to go through the following process:
- Submission of completed application form with all relevant enclosures and application fee
- Review of applications and short-listing of candidates
- Personal interview
- Admission decision taken by the selection committee
The decision to short-list applicants for a personal interview and group discussion and make a formal offer of admission thereafter will be taken by the selection committee. The committee’s decision in this regard is final and binding.