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The MBA in Marketing course at BMU aims to impart superior training via an advanced and innovative management programme. The syllabus has a particular focus on the marketing electives and follows a practical learning approach integrated with theoretical classes.
The syllabus aims to lay a strong base of the elementary management subjects such as economics, finance, human resources, banking, data science, international markets, and investments.
The coursework aspires to sharpen the analytical skills of the students in addition to imparting knowledge about international marketing, marketing metrics, omni-channel marketing, digital and social media marketing. This will help the students to analyze consumer behavior and identify the potential markets to frame successful marketing campaigns.
The syllabus seeks to cultivate expertise in brand development marketing by teaching about tools of IMC, brand management, service marketing, relationship marketing, etc. This will enhances the understanding of students about the diverse and complex marketing operations.
Students get real-time learning opportunities via Practice School and summer internships in top industries of their domain. This will help them to stay in touch with current marketing trends as well as to gain real-life work experience. The students become industry-ready professionals possessing the right balance of theoretical and practical knowledge.
Additionally, they have a chance to study global business practices and trends via Global Leadership Programme conducted in London by the Imperial College of Business Studies
MBA in Marketing – Syllabus (Subjects)
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Foundation | Finance for Non-Finance | 0 | 20 |
| Foundation | Personal Journey for Excellence (Strength Finder and Training Need Identification Workshop) | 0 | 10 |
| Core | Joy of Management | 2 | 32 |
| Core | Micro-Economics | 2 | 32 |
| Core | Business Statistics | 2 | 32 |
| Core | Marketing and Consumer Behaviour | 2 | 32 |
| Skill | Excel Spreadsheet Modelling | 2 | 32 |
| Skill | Written Analysis and Communication | 2 | 32 |
| Project | Sankalp – Social Entreprenurship Project | ||
| 12 | 222 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Foundation | Learning R | 0 | 12 |
| Core | Organizational Behaviour | 2 | 32 |
| Core | Financial Statement Analysis and Reporting | 2 | 32 |
| Core | Business Research Methodology | 2 | 32 |
| Core | Operations Research | 2 | 32 |
| Core | Macro Economics & Policy | 2 | 32 |
| Skill | Business Communication & Presentation Skills | 2 | 32 |
| 12 | 202 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Core | Costing Products and Services | 2 | 32 |
| Core | Synthesizing and Analyzing Data using R | 2 | 32 |
| Core | Managing Operations and Supply Chain | 2 | 32 |
| Core | Human Resource Management | 2 | 32 |
| Core | Indian Banking and Financial Markets | 2 | 32 |
| Core | Marketing of Products and Services | 2 | 32 |
| 12 | 192 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Core | Managing Financial Resources | 2 | 32 |
| Core | Bringing Ideas to Market | 2 | 32 |
| Core | Strategic Management | 4 | 32 |
| Core | Project Management | 2 | 32 |
| Core | Data Science Using R and Python | 2 | 32 |
| Perspective | Critical Reasoning and Systems Thinking | 2 | 32 |
| Skill | Selling, Negotiation and Persuading Skills | 2 | 32 |
| 12 | 192 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Project | Summer Internship – 08 Weeks | 8 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Foundation | Personal Journey for Excellence (Strength Finder and Training Need Identification Workshop) | 0 | 10 |
| Core | Management of Design | 2 | 32 |
| Core | Business Model and Intellectual Property | 2 | 32 |
| Elective | Elective-1 | 2 | 32 |
| Elective | Elective-2 | 2 | 32 |
| Elective | Elective-3 | 2 | 32 |
| Elective | Elective-4 | 2 | 32 |
| Project | Applied Business Research (Till Module 8) | ||
| Global Module Track -International Business @ Summer School Abroad | |||
| 12 | 202 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Project | Capstone Simulation | 2 | 32 |
| Core | Managing Stakeholders and Legal Processes | 2 | 32 |
| Elective | Elective-5 | 2 | 32 |
| Elective | Elective-6 | 2 | 32 |
| Elective | Elective-7 | 2 | 32 |
| Skill | Problem Solving and Consulting Skills | 2 | 32 |
| 12 | 192 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Core | Analyzing and Mitigating Risk | 2 | 32 |
| Elective | Elective-8 | 2 | 32 |
| Elective | Elective-9 | 2 | 32 |
| Elective | Elective-10 | 2 | 32 |
| Perspective | Ethics and Indian Ethos | 2 | 32 |
| Project | Integrated Decisions Making | 4 | |
| 14 | 160 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Core | Leveraging IT for Business | 2 | 32 |
| Core | Strategic Management | 2 | 32 |
| Perspective | Indian Economy in the Global Context | 2 | 32 |
| Skill | Leadership Development | 2 | 32 |
| Project | Applied Business Research Project | 4 | |
| Project | Sankalp- Social Entreprenurship Project | 4 | |
| 16 | 128 |
| Advanced Marketing Research |
| Integrated Marketing Communication and Brand Management |
| Consumer Behavior |
| Digital and Social Media Marketing |
| Sales and Distribution Management |
| Advertising and Media Planning |
| Relationship Marketing |
| Service Management |
| Social Media and Digital Analytics |
| International Marketing |
| Marketing Metrics |
| Retailing and Omni- Channel Marketing |
Elective Subjects (in association with KPMG)
BMU offers a set of electives in Forensic Accounting and Corporate Fraud (in association with KPMG).
- The entire set of electives should be taken by students for being considered for placement with Forensic Practices at the BIG 4 companies (KPMG, Deloitte, PricewaterhouseCoopers, E&Y)
- Students upon successful completion of the set of electives shall earn a certificate from KPMG
Please Note: The course curriculum is subject to revision.
- MBA First Year Syllabus : All students study common courses – the required curriculum – in the first year divided into four modules of 8 weeks duration. The first year MBA Syllabus comprises of 21 core, skill and perspective courses spanning all areas of management.
- MBA Second Year Syllabus : In the second year, students take up a broad range of core, skill and elective courses. Elective courses give students the flexibility to extend their learning to subjects beyond the core. They will have the option to study courses in Information Systems, Finance, Human Resources Management, Marketing, and Operations.
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