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    MBA in Marketing

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    MBA in Marketing

    The MBA in Marketing course at BMU aims to impart superior training via an advanced and innovative management programme. The syllabus has a particular focus on the marketing electives and follows a practical learning approach integrated with theoretical classes.

    The syllabus aims to lay a strong base of the elementary management subjects such as economics, finance, human resources, banking, data science, international markets, and investments.

    The coursework aspires to sharpen the analytical skills of the students in addition to imparting knowledge about international marketing, marketing metrics, omni-channel marketing, digital and social media marketing. This will help the students to analyze consumer behavior and identify the potential markets to frame successful marketing campaigns.

    The syllabus seeks to cultivate expertise in brand development marketing by teaching about tools of IMC, brand management, service marketing, relationship marketing, etc. This will enhances the understanding of students about the diverse and complex marketing operations.

    Students get real-time learning opportunities via Practice School and summer internships in top industries of their domain. This will help them to stay in touch with current marketing trends as well as to gain real-life work experience. The students become industry-ready professionals possessing the right balance of theoretical and practical knowledge.

    Additionally, they have a chance to study global business practices and trends via Global Leadership Programme conducted in London by the Imperial College of Business Studies

    MBA in Marketing – Syllabus (Subjects)

    Category Course Title Credit Hours
    Foundation Finance for Non-Finance 0 20
    Foundation Personal Journey for Excellence
    (Strength Finder and Training Need Identification Workshop)
    0 10
    Core Joy of Management 2 32
    Core Micro-Economics 2 32
    Core Business Statistics 2 32
    Core Marketing and Consumer Behaviour 2 32
    Skill Excel Spreadsheet Modelling 2 32
    Skill Written Analysis and Communication 2 32
    Project Sankalp – Social Entreprenurship Project
    12 222

    Category Course Title Credit Hours
    Foundation Learning R 0 12
    Core Organizational Behaviour 2 32
    Core Financial Statement Analysis and Reporting 2 32
    Core Business Research Methodology 2 32
    Core Operations Research 2 32
    Core Macro Economics & Policy 2 32
    Skill Business Communication & Presentation Skills 2 32
    12 202

    Category Course Title Credit Hours
    Core Costing Products and Services 2 32
    Core Synthesizing and Analyzing Data using R 2 32
    Core Managing Operations and Supply Chain 2 32
    Core Human Resource Management 2 32
    Core Indian Banking and Financial Markets 2 32
    Core Marketing of Products and Services 2 32
    12 192

    Category Course Title Credit Hours
    Core Managing Financial Resources 2 32
    Core Bringing Ideas to Market 2 32
    Core Strategic Management 4 32
    Core Project Management 2 32
    Core Data Science Using R and Python 2 32
    Perspective Critical Reasoning and Systems Thinking 2 32
    Skill Selling, Negotiation and Persuading Skills 2 32
    12 192

    Category Course Title Credit Hours
    Project Summer Internship – 08 Weeks 8

    Category Course Title Credit Hours
    Foundation Personal Journey for Excellence (Strength Finder and Training Need Identification Workshop) 0 10
    Core Management of Design 2 32
    Core Business Model and Intellectual Property 2 32
    Elective Elective-1 2 32
    Elective Elective-2 2 32
    Elective Elective-3 2 32
    Elective Elective-4 2 32
    Project Applied Business Research (Till Module 8)
    Global Module Track -International Business @ Summer School Abroad
    12 202

    Category Course Title Credit Hours
    Project Capstone Simulation 2 32
    Core Managing Stakeholders and Legal Processes 2 32
    Elective Elective-5 2 32
    Elective Elective-6 2 32
    Elective Elective-7 2 32
    Skill Problem Solving and Consulting Skills 2 32
    12 192

    Category Course Title Credit Hours
    Core Analyzing and Mitigating Risk 2 32
    Elective Elective-8 2 32
    Elective Elective-9 2 32
    Elective Elective-10 2 32
    Perspective Ethics and Indian Ethos 2 32
    Project Integrated Decisions Making 4
    14 160

    Category Course Title Credit Hours
    Core Leveraging IT for Business 2 32
    Core Strategic Management 2 32
    Perspective Indian Economy in the Global Context 2 32
    Skill Leadership Development 2 32
    Project Applied Business Research Project 4
    Project Sankalp- Social Entreprenurship Project 4
    16 128

    Advanced Marketing Research
    Integrated Marketing Communication and Brand Management
    Consumer Behavior
    Digital and Social Media Marketing
    Sales and Distribution Management
    Advertising and Media Planning
    Relationship Marketing
    Service Management
    Social Media and Digital Analytics
    International Marketing
    Marketing Metrics
    Retailing and Omni- Channel Marketing

    Elective Subjects (in association with KPMG)

    BMU offers a set of electives in Forensic Accounting and Corporate Fraud (in association with KPMG).

    • The entire set of electives should be taken by students for being considered for placement with Forensic Practices at the BIG 4 companies (KPMG, Deloitte, PricewaterhouseCoopers, E&Y)
    • Students upon successful completion of the set of electives shall earn a certificate from KPMG


    Please Note: The course curriculum is subject to revision.

    • MBA First Year Syllabus : All students study common courses – the required curriculum – in the first year divided into four modules of 8 weeks duration. The first year MBA Syllabus comprises of 21 core, skill and perspective courses spanning all areas of management.
    • MBA Second Year Syllabus : In the second year, students take up a broad range of core, skill and elective courses. Elective courses give students the flexibility to extend their learning to subjects beyond the core. They will have the option to study courses in Information Systems, Finance, Human Resources Management, Marketing, and Operations.

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