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Syllabus

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  • The MBA in Marketing course at BMU aims to impart superior training via an advanced and innovative management programme. The syllabus has a particular focus on the marketing electives and follows a practical learning approach integrated with theoretical classes.

    The syllabus aims to lay a strong base of the elementary management subjects such as economics, finance, human resources, banking, data science, international markets, and investments.

    The coursework aspires to sharpen the analytical skills of the students in addition to imparting knowledge about international marketing, marketing metrics, omni-channel marketing, digital and social media marketing. This will help the students to analyze consumer behavior and identify the potential markets to frame successful marketing campaigns.

    The syllabus seeks to cultivate expertise in brand development marketing by teaching about tools of IMC, brand management, service marketing, relationship marketing, etc. This will enhances the understanding of students about the diverse and complex marketing operations.

    Students get real-time learning opportunities via Practice School and summer internships in top industries of their domain. This will help them to stay in touch with current marketing trends as well as to gain real-life work experience. The students become industry-ready professionals possessing the right balance of theoretical and practical knowledge.

    Additionally, they have a chance to study global business practices and trends via Global Leadership Programme conducted in London by the Imperial College of Business Studies

    MBA in Marketing – Syllabus (Subjects)

    CategoryCourse TitleCreditHours
    FoundationFinance for Non-Finance020
    FoundationPersonal Journey for Excellence
    (Strength Finder and Training Need Identification Workshop)
    010
    CoreJoy of Management232
    CoreMicro-Economics232
    CoreBusiness Statistics232
    CoreMarketing and Consumer Behaviour232
    SkillExcel Spreadsheet Modelling232
    SkillWritten Analysis and Communication232
    ProjectSankalp – Social Entreprenurship Project
    12222

    CategoryCourse TitleCreditHours
    FoundationLearning R012
    CoreOrganizational Behaviour232
    CoreFinancial Statement Analysis and Reporting232
    CoreBusiness Research Methodology232
    CoreOperations Research232
    CoreMacro Economics & Policy232
    SkillBusiness Communication & Presentation Skills232
    12202

    CategoryCourse TitleCreditHours
    CoreCosting Products and Services232
    CoreSynthesizing and Analyzing Data using R232
    CoreManaging Operations and Supply Chain232
    CoreHuman Resource Management232
    CoreIndian Banking and Financial Markets232
    CoreMarketing of Products and Services232
    12192

    CategoryCourse TitleCreditHours
    CoreManaging Financial Resources232
    CoreBringing Ideas to Market232
    CoreStrategic Management432
    CoreProject Management232
    CoreData Science Using R and Python232
    PerspectiveCritical Reasoning and Systems Thinking232
    SkillSelling, Negotiation and Persuading Skills232
    12192

    CategoryCourse TitleCreditHours
    ProjectSummer Internship – 08 Weeks8

    CategoryCourse TitleCreditHours
    FoundationPersonal Journey for Excellence (Strength Finder and Training Need Identification Workshop)010
    CoreManagement of Design232
    CoreBusiness Model and Intellectual Property232
    ElectiveElective-1232
    ElectiveElective-2232
    ElectiveElective-3232
    ElectiveElective-4232
    ProjectApplied Business Research (Till Module 8)
    Global Module Track -International Business @ Summer School Abroad
    12202

    CategoryCourse TitleCreditHours
    ProjectCapstone Simulation232
    CoreManaging Stakeholders and Legal Processes232
    ElectiveElective-5232
    ElectiveElective-6232
    ElectiveElective-7232
    SkillProblem Solving and Consulting Skills232
    12192

    CategoryCourse TitleCreditHours
    CoreAnalyzing and Mitigating Risk232
    ElectiveElective-8232
    ElectiveElective-9232
    ElectiveElective-10232
    PerspectiveEthics and Indian Ethos232
    ProjectIntegrated Decisions Making4
    14160

    CategoryCourse TitleCreditHours
    CoreLeveraging IT for Business232
    CoreStrategic Management232
    PerspectiveIndian Economy in the Global Context232
    SkillLeadership Development232
    ProjectApplied Business Research Project4
    ProjectSankalp- Social Entreprenurship Project4
    16128

    Advanced Marketing Research
    Integrated Marketing Communication and Brand Management
    Consumer Behavior
    Digital and Social Media Marketing
    Sales and Distribution Management
    Advertising and Media Planning
    Relationship Marketing
    Service Management
    Social Media and Digital Analytics
    International Marketing
    Marketing Metrics
    Retailing and Omni- Channel Marketing

    Elective Subjects (in association with KPMG)

    BMU offers a set of electives in Forensic Accounting and Corporate Fraud (in association with KPMG).

    • The entire set of electives should be taken by students for being considered for placement with Forensic Practices at the BIG 4 companies (KPMG, Deloitte, PricewaterhouseCoopers, E&Y)
    • Students upon successful completion of the set of electives shall earn a certificate from KPMG

    Please Note: The course curriculum is subject to revision.

    • MBA First Year Syllabus : All students study common courses – the required curriculum – in the first year divided into four modules of 8 weeks duration. The first year MBA Syllabus comprises of 21 core, skill and perspective courses spanning all areas of management.
    • MBA Second Year Syllabus : In the second year, students take up a broad range of core, skill and elective courses. Elective courses give students the flexibility to extend their learning to subjects beyond the core. They will have the option to study courses in Information Systems, Finance, Human Resources Management, Marketing, and Operations.

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