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    Admissions Open 2026







    Meet the Associate Professor

    Gaurav Gupta

    Associate Professor,
    School of Management

    Gaurav Gupta

    Email : kmkumar2009@gmail.com

    • Graduation In: Marketing
    • Graduation From: Punjabi University
    • Graduation Year: 2009
    • Post Graduation In: MBA
    • Post Graduation From: Punjabi University
    • Post Graduation Year: 2011
    • Doctorate In: Marketing
    • Doctorate From: Punjabi University
    • Doctorate Year: 2020
    From - To (Year) Designation & Organization Core Competency Additional Exp. Details
    2022-2025 Assistant Professor - II, Amity University, Uttar Pradesh
    2020-2022 Assistant Professor, Christ (Deemed to be University)
    2013-2020 Assistant Professor, Sharda University
    • Bohara, S., Gupta, G., & Kumar, V. (2025). Integrating artificial intelligence and consumer behavior: Insights and directions from a hybrid systematic literature review. Journal of Marketing Communications, 1–30. https://doi.org/10.1080/13527266.2025.2508181
    • Dhanya, D., Gupta, G., Gakhreja, S., Joshi, M. C., & Kumar, S. (2025). Navigating the Metaverse: TCCM Approach for Comprehensive Review of Avatar Marketing Strategies. Asia Pacific Journal of Information Systems, 35(2), 289-323.
    • Kumar, M., Jha, B., Gupta, G., & Ranjan, S. (2024). Bibliometric analysis of AI and Fintech: Mapping the intersection of artificial intelligence and financial technologies. International Journal of Financial Engineering, 11(04), 2442008.
    • Recipient of Erasmus+ fellowship
    • Recipient of IIM-B Fellowship
    • Edited Book Strategic Management During a Pandemic has been included in WHO Databse