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Research Profile

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A researcher foresees and integrates practical and theoretical gaps to create impactful contributions to society, business, and theory. —Ruchi Garg, Assistant Professor of Marketing Ruchi Garg, was a doctoral scholar […]
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A doctoral scholar in marketing, Rubal Rathi’s journey began with a lure and fascination towards luxury brands. “Having had an inclination towards fashion and luxury since high school, when asked […]
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Sharing Economy Models for Sustainability Poverty is not an accident. Like slavery and apartheid, it is man-made and can be removed by the actions of human beings.  – Nelson Mandela […]
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Industry 4.0: An Enabler for Business Continuity and Sustainability Most countries worldwide today are facing the public health emergency caused by the COVID-19 pandemic. Leaders, globally, are confronted with twin […]
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Dr. Dipankar’s main area of work includes the fields of Indivisibility, Non-convexity, Non-linearity and Pattern Recognition in Economic Theory. His aim is to combine these topics under Normative Economics that […]
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Fabricating Sustainable Consumer Behaviours through myriad ways Surely, we have a responsibility to leave for future generations a planet that is healthy and habitable by all species. – David Attenborough […]
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Innovation and entrepreneurship can be difficult for many, especially large and evolved organisations. Coming from industry and being involved in many initiatives, Prof. Davinder Singh has been exploring how large […]
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Helping the electric car manufacturers understand and profile potential buyers Urbanization has many distinguishing characteristics. One of its specific features is increasing metropolitanization. Hence, rapid urbanization leads to continuous increase […]
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