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BBA/BBA (Hons) Curriculum

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Programme Outcomes

  • Draw on a sound understanding of concepts, principles and theories of the core areas like Marketing, Finance, Human Resources, Operations, Business Analytics and Strategy in a global context.
  • Exhibit knowledge and awareness of general issues related to society, politics, legal and business environment and have a wider perspective of the world.
  • Ability to formulate a problem, synthesise information, analyse and interpret data to solve business problems.
  • Demonstrate inquisitiveness and critical thinking ability to solve business problems.
  • Integrate socio-ethical responsibility, life and professional skills in organisations.
  • Employ creativity for the benefit of the organisation and society at large.
  • Develop effective verbal and/or written communication skills.

BBA/BBA (Hons) Syllabus

The BBA/BBA (Hons) syllabus at BMU entails an immersive approach to subjects like accounts, economics, management, behaviour and business laws. We aim to teach students the nuances of the interplay between various factors in the business sphere and teach them to analyse the impact of the economy, laws and technology on business.

In the latter half of the programme, BBA/BBA (Hons) subjects are extremely varied. Writing skills, negotiation and dispute resolution, human resource management, business laws, marketing management, social media, and digital marketing are all imbibed in the students through theoretical study and practical application.

BBA/BBA (Hons) Syllabus - Semester-wise

Semester 1 Courses Credits
Discipline Specific Course Business Organisation  and Principles of Management  (MGT1701) 4
Discipline Specific Course Financial Accounting (ACC1701) 3
Disc./Inter discipline  Electives Course Introduction to Microeconomics 3
Multidisciplinary Course Introduction  to Psychology (PSP 1709) 3
Ability Enhancement Courses Business Communication  (SKL1705) 3
Skill Enhancement Courses Spreadsheet  Modelling (SKL1804) 3
Value Added Course To be Choosen 2
Total Number of Credits 21

Semester 2
Discipline Specific Course Statistics for Managers (DSC1703) 4
Discipline Specific Course Organisational Behaviour (HRM3703) 4
Disc./Inter discipline Electives Course Introduction to Macroeconomics 3
Disc./Inter discipline Electives Course Design Thinking (MGT3002) 3
Multidisciplinary Course Introduction  to Philosophy 3
Skill Enhancement Courses To be Choosen 3
Ability Enhancement  Courses Environmental  Studies (PSP1802) 2
Total Number of Credits 22
Internship Summer Internship (Social Project) (PRJ2901) 2

Semester 3
Discipline Specific Course Marketing  Management (MKT4702) 4
Discipline Specific Course Financial  Management (FfN2704) 3
Discipline Specific Course Managing Human  Resource (HRM2705) 3
Multidisciplinary Course Business Research 3
Skill Enhancement Courses To be Choosen 3
Value Added Courses To be Choosen 2
Total Number of Credits 20

Semester 4
Discipline Specific Course Database Management and Queries 3
Discipline Specific Course Operations & Supply Chain Management 4
Discipline Specific Course To be chosen 3
Discipline Specific Course To be chosen 3
Disc.linter discipline Electives Course To be chosen 3
Disc.linter discipline Electives Course To be chosen 3
Value Added Courses To be chosen 2
Total Number of Credits 21
Internship Summer  Internship (SIP470 I) 4

Semester 5
Discipline Specific Course Strategic Management 4
Discipline Specific Course Business Law (TAL4702) 3
Discipline Specific Course To be chosen 3
Discipline Specific Course To be chosen 3
Disc.linter discipline Electives Course To be chosen 3
Disc./lnter discipline Electives Course To be chosen 3
Ability Enhancement Courses Ethics and Integrity in Business 3
Total Number of Credits 26

Semester 6
Discipline Specific Course International Business Management (MGT6703) 3
Discipline Specific Course To be chosen 3
Discipline Specific Course To be chosen 3
Discipline Specific Course To be chosen 3
Disc.linter discipline Electives Course To be chosen 3
Ability Enhancement Courses Critical Reasoning &  Systems Thinking (PSPI 702) 2
Skill Enhancement Courses Business Etiquette and Professional Communication Skills (SKL1807) 3
Total Number of Credits 20

Semester 7
Discipline Specific Course To be chosen 4
Discipline Specific Course To be chosen 3
Discipline Specific Course To be chosen 3
Disc./lnter discipline Electives Course To be chosen 3
Disc./lnter discipline Electives Course To be chosen 3
Research (For Research Students Only) Advanced Business Research Methodology (MKT3701) 4
To be chossen (For Honours Students
Only)		 MOOC Courses (4 Credit)
Total Number of Credits 20

Semester 8
Discipline Specific Course To be chosen 3
Discipline Specific Course To be chosen 3
Discipline Specific Course To be chosen 3
Disc./lnter discipline Electives Course To be chosen 3
Research (For Research Students Only) Research Dissertation (PRJ3504)/ 8
To be chossen (For Honours Students Only) Two MOOC Courses (4 Credits Each)
Total Number of Credits 20
Enrichment Course                                  / 5
Total Credits of the Program                ; 175

Introduction to Psychology
Introduction to Sociology
Living Literature and Arts
Philosophy and Logic
World Civilisations
Indian Economy
Political Science
Social Communication
Photograpgy and Video Editing
Indian Culture & Ethos
Foreign Language
Contemporary Societal Issues
Indian Constitution

Indian Economy
Understanding India
Happiness
Sports
Health & Yoga
Informational Technology for Managers
Environmental Studies & Disaster Management
Art, Aesthetics and Expression
Family Business
Business Turnaround
Business Continuity
Reengineering

Business Communication and Presentation Skills
Freshman Writing Seminar
Written Analysis and Communication
Reading Critically

DSC (Major) ODD Semesters EVEN Semesters
1st Year 100 level Management Business Organisation and Principles of Management Economics for Managers 100 level Management
100 level HR Managing & Developing People Business Statistics 100 level Analytics
100 level Marketing Marketing Management Accounting and Finance for Managers 100 level Finance
100 level Operations Operations and Supply Chain Management Integrated Project 200 Level
200 level Management Strategic Management Capstone Project 300 level Management

Level Course Area
200 Financial Management Finance
200 Financial Statement Analysis
200 Indian Financial System
200 Personal Finance and Wealth Management
200 Advanced Corporate Finance
300 Working Capital Management
300 Audit Practices
300 Financial Modelling
300 Derivatives & Financial Risk Management
300 International Finance
300 Mergers and Acquisitions
Level
200 Sales and Distribution Mgmt Marketing
200 Consumer Behavior
200 Digital and Social Media Marketing
200 Marketing research
200 Retail Mgmt
300 Integrated Marketing Communication
300 Service Marketing
300 Marketing at the Bottom of Pyramid
300 Website Planning and Structure
300 Customer Relationship Mgmt
300 Marketing Analytics
300 Technology for Marketing
300 Sustainability Marketing
300 Markstrat Simulation
300 Strategic Marketing
300 Applied Marketing Research Project
300 Brand Mgmt and IMC
300 International Marketing
Level
200 Search Engine Optimisation (SEO) & Search Engine Marketing (SEM) Digital Marketing
200 eCommerce and Payment Gateway
200 Marketing research
200 Email, You tube, Mobile and Video Marketing
200 Google Adwords and PPC Advertising
200 Digital Services Marketing
300 Google Analytics and Webmaster Tools
300 International Marketing
300 Influencer and Affiliate Marketing
300 Content Marketing
300 Markstrat Simulation
300 Strategic Marketing
300 Applied Marketing Research Project
300 Technology for Marketing
Level
100 Managing Data and Queries
(Renamed DSC6702 Data Management and Business Intelligence)		 Analytics
100 Data Visualisation for Managers
100 Programming for Analytics
200 NLP and Text Analytics
200 Business Simulation
200 Applications of Analytics in Business
200 Applied Machine Learning
200 Human Resource Management
200 Talent Acquisition & Management
200 Performance Management
200 Compensation Management
200 HR Analytics Human Resource Management
300 Predictive Business Analytics
300 Prescriptive Analytics
300 Multi-criteria Decision Making
300 Industrial Relations & Labour Laws
300 Organisational Structure & Design
300 Data Visualisation for Managers
300 Organisational Development
300 Conflict & Negotiation
300 Learning & Development
300 Indian Culture & Ethos
300 Managing organisation change
300 Cross Cultural HRM
100 Growth Mindset Intervention Entrepreneurship
100 creativity and innovation
100 Design Thinking
100 Bringing Ideas to Market
200 Corporate Entrepreneurship
200 Social Entrepreneurship
200 Family Business Dynamics
200 Strategy formulation – corporate, business
300 Managing Technology and Innovation
300 Legal Aspects of Ventures & Start Ups
300 Succession planning in Family Business
200 Lean Six Sigma Operations
100 Data Visualisation for Managers
200 Production, Planning & Control
200 Project Management
200 Service Operations
300 Logistics And Supply Chain Analytics
300 Operations Strategy
300 Manufacture Planning and Control
300 Advanced Inventory Control
300 Total Quality Management
300 Enterprise Resource Planning
300 Integrated Management System
300 Supply Chain Analytics
300 Being a Strategist Strategy
300 Strategy Execution
300 Knowledge Management
300 Strategy performance management & balanced corecard
300 Management skills
300 Strategic alliances and M&A
300 Managing organisation change
300 Corporate governance, crisis management, legal
300 Effective business strategy and leadership
300 Project management – consulting, cross functional in corporates

Critical Reasoning and Systems Thinking
Data Visualisation
Effective Presentation skills
Etiquette and Conversational Skills
Excel Spreadsheet Modelling
Joy Of Innovation
Negotiation and Dispute Resolution
Problem Solving and Consulting Skills
Quantitative Techniques
R for Data Engineering
Resume Writing and Career Skills
Selling, Negotiating and Persuading Skills
Strategic Risk Taking Skills
Teamwork and Leadership

Area
Computer Science
Labour Laws
Liberal Studies
Business Analytics
Digital Marketing
Marketing
Human Resource Management
Finance
Operations
Entrepreneurship
Strategy
Blockchain and Financial Technology
Forensic Accounting & Corporate Fraud
Banking & Insurance
Derivavtive & Financial Risk Management
Economics

Self & Identity SOLS
Psychology SOLS
Philosophy SOLS
Sociology SOLS
Fundamentals of Data Science CS
Living Arts & Literature SOLS
Intellectual Property Laws SOL
Public Policy SOL

Critical Reasoning & Systems Thinking
Effective Presentation Skills
Etiquette & Conversational Skills
Excel spreadsheet modelling
Joy of Innovation
Resume writing and career skills
Teamwork and Leadership
Problem Solving & Consulting Skills