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    BBA Course Syllabus

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    Program Outcomes

    1. Draw on a sound understanding of concepts, principles, and theories of the core areas like Marketing,
    Finance, Human Resources, Operations, Business Analytics and Strategy in a global context.
    2. Exhibit knowledge and awareness of general issues related to society, politics, legal and business
    environment, and have a wider perspective of the world.
    3. Ability to formulate a problem, synthesize information, analyze, and interpret data to solve business
    problems.
    4. Demonstrate inquisitiveness and critical thinking ability to solve business problems.
    5. Integrate socio-ethical responsibility, life, and professional skills in organizations.
    6. Employ creativity for the benefit of organization and society at large.
    7. Develop effective verbal and/or written communication skills.

    BBA Course Syllabus

    The BBA course syllabus at BMU entails an immersive approach towards subjects like accounts, economics, management, behaviour, business laws. Here, we aim to teach them nuances of the interplay between various factors in the business sphere. The students are taught to analyse the impact of the economy, laws and technology on business.
    In the latter half of the programme, BBA subjects are extremely varied in nature. From writing skills, negotiation and dispute resolution, human resource management, business laws, marketing management, social media and digital marketing – all are imbibed in the students with theoretical study and practical application.

    Semester 1 Courses Credits
    Discipline Specific Course (Major-1) Business Organization and Principles of Management (MGT1701) 4
    Disc./Inter discipline Electives Course (Minor-1) To be chosen 4
    Multidisciplinary Course Introduction to Psychology (PSP1709) 3
    Ability Enhancement Courses Business Communication (SKL1705) 3
    Skill Enhancement Courses Excel Spreadsheet Modelling (SKL1703) 3
    Value Added Courses Nutrition and Wellbeing (HFB1701) 3
    20

    Semester 2 Courses Credits
    Discipline Specific Course (Major-2) Economics for Managers (ECO1708) 4
    Disc./Inter discipline Electives Course (Minor-2) To be chosen 4
    Multidisciplinary Course R for Data Analytics (DSC1704) 3
    Ability Enhancement Courses Environmental Studies and Disaster Management (SKL3001) 3
    Skill Enhancement Courses Etiquette and Conversational Skills (SKL1002) 3
    Value Added Courses Happiness (PSC2704) 3
    20
    Internship Summer Internship (Social Project) (PRJ2901) 2

    Semester 3 Courses Credits
    Discipline Specific Course (Major-3) Business Statistics (DSC1703) 4
    Discipline Specific Course (Major-4) To be chosen 4
    Disc./Inter discipline Electives Course (Minor-3) To be chosen 4
    Multidisciplinary Course Introduction to Sociology (PSP2716) 3
    Skill Enhancement Courses Critical Reasoning & Systems Thinking (SKL1301) 3
    20

    Semester 4 Courses Credits
    Discipline Specific Course (Major-5) To be chosen 4
    Discipline Specific Course (Major-6) To be chosen 4
    Discipline Specific Course (Major-7) To be chosen 4
    Discipline Specific Course (Major-8) To be chosen 4
    Disc./Inter discipline Electives Course (Minor-4) To be chosen 4
    20
    Internship Summer Internship (SIP4701) 4

    Semester 5 Courses Credits
    Discipline Specific Course (Major-9) Business Law (TAL4702) 4
    Discipline Specific Course (Major-10) International Business Management (MGT6703) 4
    Discipline Specific Course (Major-11) To be chosen 4
    Discipline Specific Course (Major-12) To be chosen 4
    Disc./Inter discipline Electives Course (Minor-5) To be chosen 4
    24

    Semester 6 Courses Credits
    Discipline Specific Course (Major-13) Strategic Management (MGT5702) 4
    Discipline Specific Course (Major-14) To be chosen 4
    Discipline Specific Course (Major-15) To be chosen 4
    Discipline Specific Course (Major-16) To be chosen 4
    Disc./Inter discipline Electives Course (Minor-6) To be chosen 4
    20

    Semester 7 Courses Credits
    Discipline Specific Course (Major-17) To be chosen 4
    Discipline Specific Course (Major-18) To be chosen 4
    Disc./Inter discipline Electives Course (Minor-7) To be chosen 4
    Research Business Research Methodology (DSC2704) 4
    16

    Semester 8 Courses Credits
    Discipline Specific Course (Major-19) To be chosen 4
    Discipline Specific Course (Major-20) To be chosen 4
    Disc./Inter discipline Electives Course (Minor-8) To be chosen 4
    Research Research Dissertation 8
    20
    Total Credit 160

    Generic Elective (GE) Course (Unrelated discipline) – Perspectives – 3 Credits
    Introduction to Psychology
    Introduction to Sociology
    Living Literature and Arts
    Philosophy and Logic
    World Civilizations
    Indian Economy
    Political Science
    Social Communication
    Photograpgy and Video Editing
    Indian Culture & Ethos
    Foreign Language
    Contemporary Societal Issues
    Indian Constitution
    Value Added Courses
    Indian Economy
    Understanding India
    Happiness
    Sports
    Health & Yoga
    Informational Technology for Managers
    Environmental Studies & Disaster Management
    Art, Aesthetics, and Expression
    Family Business
    Business Turnaround
    Business Continuity
    Reengineering
    Ability Enhancement Compulsory Courses (AECC) – 3 Credits
    Business Communication and Presentation Skills
    Freshman Writing Seminar
    Written Analysis and Communication
    Reading Critically
    DSC (Major)
    DSC (Major) ODD Semesters EVEN Semesters
    1st Year 100 level Management Business Organization and Principles of Management Economics for Managers 100 level Management
    100 level HR Managing & Developing People Business Statistics 100 level Analytics
    100 level Marketing Marketing Management Accounting and Finance for Managers 100 level Finance
    100 level Operations Operations and Supply Chain Management Integrated Project 200 Level
    200 level Management Strategic Management Capstone Project 300 level Management
    Level Course Area
    200 Financial Management Finance
    200 Financial Statement Analysis
    200 Indian Financial System
    200 Personal Finance and Wealth Management
    200 Advanced Corporate Finance
    300 Working Capital Management
    300 Audit Practices
    300 Financial Modelling
    300 Derivatives & Financial Risk Management
    300 International Finance
    300 Mergers and Acquisitions
    Level
    200 Sales and Distribution Mgmt Marketing
    200 Consumer Behavior
    200 Digital and Social Media Marketing
    200 Marketing research
    200 Retail Mgmt
    300 Integrated Marketing Communication
    300 Service Marketing
    300 Marketing at the Bottom of Pyramid
    300 Website Planning and Structure
    300 Customer Relationship Mgmt
    300 Marketing Analytics
    300 Technology for Marketing
    300 Sustainability Marketing
    300 Markstrat Simulation
    300 Strategic Marketing
    300 Applied Marketing Research Project
    300 Brand Mgmt and IMC
    300 International Marketing
    Level
    200 Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Digital Marketing
    200 eCommerce and Payment Gateway
    200 Marketing research
    200 Email, You tube, Mobile and Video Marketing
    200 Google Adwords and PPC Advertising
    200 Digital Services Marketing
    300 Google Analytics and Webmaster Tools
    300 International Marketing
    300 Influencer and Affiliate Marketing
    300 Content Marketing
    300 Markstrat Simulation
    300 Strategic Marketing
    300 Applied Marketing Research Project
    300 Technology for Marketing
    Level
    100 Managing Data and Queries
    (Renamed DSC6702 Data Management and Business Intelligence)
    Analytics
    100 Data Visualization for Managers
    100 Programming for Analytics
    200 NLP and Text Analytics
    200 Business Simulation
    200 Applications of Analytics in Business
    200 Applied Machine Learning
    200 Human Resource Management
    200 Talent Acquisition & Management
    200 Performance Management
    200 Compensation Management
    200 HR Analytics Human Resource Management
    300 Predictive Business Analytics
    300 Prescriptive Analytics
    300 Multi-criteria Decision Making
    300 Industrial Relations & Labour Laws
    300 Organizational Structure & Design
    300 Data Visualization for Managers
    300 Organizational Development
    300 Conflict & Negotiation
    300 Learning & Development
    300 Indian Culture & Ethos
    300 Managing organization change
    300 Cross Cultural HRM
    100 Growth Mindset Intervention Entrepreneurship
    100 creativity and innovation
    100 Design Thinking
    100 Bringing Ideas to Market
    200 Corporate Entrepreneurship
    200 Social Entrepreneurship
    200 Family Business Dynamics
    200 Strategy formulation – corporate, business
    300 Managing Technology and Innovation
    300 Legal Aspects of Ventures & Start Ups
    300 Succession planning in Family Business
    200 Lean Six Sigma Operations
    100 Data Visualization for Managers
    200 Production, Planning & Control
    200 Project Management
    200 Service Operations
    300 Logistics And Supply Chain Analytics
    300 Operations Strategy
    300 Manufacture Planning and Control
    300 Advanced Inventory Control
    300 Total Quality Management
    300 Enterprise Resource Planning
    300 Integrated Management System
    300 Supply Chain Analytics
    300 Being a Strategist Strategy
    300 Strategy Execution
    300 Knowledge Management
    300 Strategy performance management & balanced corecard
    300 Management skills
    300 Strategic alliances and M&A
    300 Managing organization change
    300 Corporate governance, crisis management, legal
    300 Effective business strategy and leadership
    300 Project management – consulting, cross functional in corporates
    Skill Enhancement Courses (SEC) – Skills – 2 Credits
    Critical Reasoning and Systems Thinking
    Data Visualization
    Effective Presentation skills
    Etiquette and Conversational Skills
    Excel Spreadsheet Modelling
    Joy Of Innovation
    Negotiation and Dispute Resolution
    Problem Solving and Consulting Skills
    Quantitative Techniques
    R for Data Engineering
    Resume Writing and Career Skills
    Selling, Negotiating and Persuading Skills
    Strategic Risk Taking Skills
    Teamwork and Leadership
    Minor
    Area
    Computer Science
    Labour Laws
    Liberal Studies
    Business Analytics
    Digital Marketing
    Marketing
    Human Resource Management
    Finance
    Operations
    Entrepreneurship
    Strategy
    Blockchain and Financial Technology
    Forensic Accounting & Corporate Fraud
    Banking & Insurance
    Derivavtive & Financial Risk Management
    Economics
    Multidisciplinary
    Self & Identity SOLS
    Psychology SOLS
    Philosophy SOLS
    Sociology SOLS
    Fundamentals of Data Science CS
    Living Arts & Literature SOLS
    Intellectual Property Laws SOL
    Public Policy SOL
    Skill
    Critical Reasoning & Systems Thinking
    Effective Presentation Skills
    Etiquette & Conversational Skills
    Excel spreadsheet modelling
    Joy of Innovation
    Resume writing and career skills
    Teamwork and Leadership
    Problem Solving & Consulting Skills

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