- Graduation In: Marketing
- Graduation From: Punjabi University
- Graduation Year: 2009
- Post Graduation In: MBA
- Post Graduation From: Punjabi University
- Post Graduation Year: 2011
- Doctorate In: Marketing
- Doctorate From: Punjabi University
- Doctorate Year: 2020
| From - To (Year) |
Designation & Organization |
Core Competency |
Additional Exp. Details |
| 2022-2025 |
Assistant Professor - II, Amity University, Uttar Pradesh |
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| 2020-2022 |
Assistant Professor, Christ (Deemed to be University) |
|
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| 2013-2020 |
Assistant Professor, Sharda University |
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Bohara, S., Gupta, G., & Kumar, V. (2025). Integrating artificial intelligence and consumer behavior: Insights and directions from a hybrid systematic literature review. Journal of Marketing Communications, 1–30. https://doi.org/10.1080/13527266.2025.2508181
Dhanya, D., Gupta, G., Gakhreja, S., Joshi, M. C., & Kumar, S. (2025). Navigating the Metaverse: TCCM Approach for Comprehensive Review of Avatar Marketing Strategies. Asia Pacific Journal of Information Systems, 35(2), 289-323.
Kumar, M., Jha, B., Gupta, G., & Ranjan, S. (2024). Bibliometric analysis of AI and Fintech: Mapping the intersection of artificial intelligence and financial technologies. International Journal of Financial Engineering, 11(04), 2442008.
- Recipient of Erasmus+ fellowship
- Recipient of IIM-B Fellowship
- Edited Book Strategic Management During a Pandemic has been included in WHO Databse
