BBA/BBA (Hons) in Digital Marketing
Build Real Marketing Skills & Become a Digital-First Leader
About the BBA/BBA (Hons) in Digital Marketing
The BBA with specialisation in Digital Marketing at BML Munjal University combines core business administration as well as cutting-edge digital marketing skills. As we know, most of the companies across industries that gained momentum have capitalised on digital solutions for doing business. This is where the programme helps students to gain a deep understanding of both traditional marketing principles and new-age digital platforms. The course equips students with the knowledge of diverse vital tools such as SEO, SEM, social media strategy, PPC advertising, content marketing and web analytics. The programme spans 3 years, with the option to pursue an additional year to earn an Hons degree.
While pursuing BBA in Digital Marketing course at BMU, students engage with hands-on projects, live campaigns as well as real-world simulations that mirror industry demands. Through the course, students master the essentials of disciplines such as SEO, SEM, Social Media Marketing, Google AdWords, PPC Advertising, AdSense, Online Business Models, Payment Mechanisms, Web Analytics, Content Marketing, Email Marketing, etc. This specialisation prepares students for a dynamic and future-ready career in the digital economy.
Programme Overview
Duration: 3 Years (6 Semesters) + 1 Year (2 Semesters) for Hons Degree
Eligibility: Minimum 60% marks in Class 12th
Admission Process: Personal Interview
Tuition Fee: ₹3,50,000 yearly (scholarships available)
Programme Highlights
This BBA in Digital Marketing programme goes far beyond classroom theory. It prepares students to understand consumer behaviour, create impactful digital strategies and grow as a future-ready marketing professional. Here’s why students choose BML Munjal University for Digital Marketing:
Why Choose BBA with Specialisation in Digital Marketing at BMU?
The BBA in Digital Marketing at BMU isn’t just about learning concepts; it trains students to build campaigns, analyse performance and make smarter marketing decisions. Here’s why students prefer BMU for this specialisation:
Top Career Pathways After BBA in Digital Marketing
A BBA with specialisation in Digital Marketing would allow you to explore the new-age job roles that have emerged due to the proliferation of the online interface and the increase in consumers’ digital footprints. Provided below is a snapshot of the emerging job profiles.
Frequently Asked Questions
It is a three-year undergraduate programme at BML Munjal University, combining core business management education with advanced digital marketing skills and tools.
Students interested in marketing, branding, social media, advertising, creative strategy, consumer behaviour, or careers in digital-first industries can apply.
At BML Munjal University, students must have completed 10+2 from a recognised board with a minimum of 60% marks.
You will study SEO, SEM, social media marketing, Google Ads, content marketing, branding, analytics, e-commerce as well as marketing strategy at BMU.
Yes, the course includes live projects, internships, case studies and real-world campaign work at BMU.
Students can explore a diverse range of roles such as Digital Marketing Executive, Social Media Manager, SEO Specialist, Content Strategist, PPC Specialist, Brand Manager and E-Commerce Manager.
BML Munjal University offers internships through industry partnerships or placement cells for hands-on professional exposure.
Advertising agencies, media and entertainment, e-commerce, IT, banking and finance, hospitality, retail brands and start-ups.