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BML Munjal University

A Hero Group Initiative


BBA with specialisation
in Digital Marketing

BBA in Digital Marketing

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    BBA in Digital Marketing

    BBA with specialisation in Digital Marketing

    Over the last decade, most of the companies across industries that gained momentum has capitalized on digital solutions for doing business. For instance, OYO, Uber, Ola, Makemytrip, Swiggy, Zomato, Amazon, Flipkart to name a few. Even many standard brick and mortar businesses have gone online. This phenomenon has given rise to an all new discipline of Digital Marketing and its associated tools and techniques that has allowed businesses to reinvent their marketing strategies to better connect with target customers and to stay relevant in the customer’s perspective. Through BBA in Digital Marketing specialization, you will master the essentials of discipline including SEO, SEM, Social Media Marketing, Google Adwords, PPC Advertising, Adsense, Online Business Models, Payment Mechanisms, Web Analytics, Content Marketing, Email, & Mobile Marketing etc.

    Industry Insights

    The global digital marketing software market size was valued at USD 43.8 billion in 2019 and industry experts believe that it is expected to register a CAGR of 17.4% from 2020 to 2027. Market research reports point out that 84% of all consumers want their brand to produce relevant online content and 77% of consumers are more likely to buy a brand that they follow on social media. 86% of people look for business locations in Google Maps and 48.7 million people would choose to receive business SMS messages in 2020. In fact, more than 4.5 billion people are using the internet at the start of 2020 and active social media users have passed the 3.8 billion mark with this number increasing by more than 9% (321 million new users) since this time last year.

    Key Highlights

    • Design Websites
    • Hands-on Training on Web Analytics
    • Search Engine Optimization
    • Create PPC Campaigns
    • Live Projects
    • Design Social Media Campaigns
    • Design E-Content
    • Online Certifications

    In light of the COVID-19 pandemic, BML Munjal University is fully operational with their Day Scholar facility for their BBA programme from 2020. Buses will ply from Delhi, Gurgaon & Faridabad. This will be available at an additional cost.

    Career Prospect

    BBA with specialization in Digital Marketing would allow you to explore the new age job roles that have emerged due to the proliferation of the online interface and the increase in the consumers digital footprints. Provided below is a snapshot of the emerging job profiles.

    • Web Analytics Manager
    • Content Marketing Manager
    • Digital Account Manager
    • Digital Integrated Copywriter
    • Digital Marketing Manager
    • E-Commerce Manager
    • PPC Search Manager
    • Search Manager
    • Social Media Manager
    • Web Developer / Designer
    • Youtuber and Blogger
    • Duration : 3 years
    • Eligibility: 10+2 or equivalent
    • Admission Process

      Applicants will have to go through the following process:

      • Submission of completed application form with all relevant enclosures and application fee
      • Review of applications and short-listing of candidates
      • Personal interview
      • Admission decision taken by the selection committee

      The decision to short-list applicants for a personal interview and group discussion and make a formal offer of admission thereafter will be taken by the selection committee. The committee’s decision in this regard is final and binding.

    Fee Structure

    Total fee


    1st Year


    2nd Year


    3rd Year


    Important Dates

    UG Application Deadline - 28th August 2021

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