Enquire Now
Apply Online

BML Munjal University

A Hero Group Initiative

close

BBA in Digital Marketing

Quick Enquiry
  • BBA in Digital Marketing

    BBA with specialization in Digital Marketing 2020-2023

    The BBA General course syllabus at BMU aims to develop sound understanding of business and economic practices of both domestic as well as international industries and markets in the students.

    The students are equipped with the knowledge of business structures and functions through the study of subjects such as organizational behavior, business operations, business management, financial management, accounting fundamentals, and essentials of marketing.

    The BBA General course subjects are carefully designed to develop entrepreneurship and leadership skills in the students by teaching them about fundamentals of entrepreneurship, innovation business ethics, business strategy, and complex problem-solving abilities.

    The course also focuses on the writing, presentation, communication, and critical reasoning skills of the students and provides them with the opportunity to expand their mental horizons through the study of philosophy, logic, liberal arts, environment and society.

    Additionally, through the medium of the Practice School sessions, the course helps the students to apply their training in real life management projects and work under the supervision of business leaders. This ensures that by the end of the course the students have not only gained a sound understanding of business and trade practices, they are smart, industry-ready individuals who can take on the business world with confidence.

    BBA (Gen) 2019-2022

    Semester 1CoursesCreditsLTPhrs/week
    AECCBusiness Communication32024
    CoreFinancial Accounting32024
    CoreEconomics for Managers32024
    DSCCElectives to be chosen32024
    PerspectiveTo be Chosen21023
    SkillsTo be Chosen21023
    161001222

    Semester 2CoursesCreditsLTPhrs/week
    AECCEnvironmental Studies and Disaster Management32024
    CoreCost and Management Accounting32024
    CoreMarketing Management32024
    DSCCElectives to be chosen32024
    PerspectiveTo be Chosen21023
    SkillsTo be Chosen21023
    ProjectSummer Internship (Social Project)66
    161001222

    Semester 3CoursesCreditsLTPhrs/week
    CoreOrganizational Behaviour32024
    CoreOperations Management32024
    DSCCElectives to be chosen32024
    DSCCElectives to be chosen32024
    SkillsTo be Chosen21023
    PerspectiveTo be Chosen22013
    161101122

    Semester 4CoursesCreditsLTPhrs/week
    CoreHuman Resource Management32024
    CoreFinancial Management32024
    DSCCElectives to be chosen32024
    DSCCElectives to be chosen32024
    SkillsTo be Chosen21023
    SkillsTo be Chosen21023
    161001222
    ProjectSummer Internship88

    Semester 5CoursesCreditsLTPhrs/week
    CoreStrategy32024
    DSCCElectives to be chosen32024
    DSCCElectives to be chosen32024
    DSEElectives to be chosen (Before Mid-term)22002
    DSEElectives to be chosen (After Mid-term)22002
    SkillsTo be Chosen21023
    SkillsTo be Chosen21023
    ProjectCapstone Simulation6
    231201022

    Semester 6CoursesCreditsLTPhrs/week
    Semester 6
    CoreInternational Business Management32024
    DSCCElectives to be chosen32024
    DSEElectives to be chosen (Before Mid-term)22002
    DSEElectives to be chosen (Before Mid-term)22002
    DSEElectives to be chosen (After Mid-term)22002
    DSEElectives to be chosen (After Mid-term)22002
    SkillsTo be Chosen21023
    ProjectIntegrated Project8
    24130619
    Total Academic Program Credits125137
    Co-curricularCredits for Co-curricular Activities 1 in each semester5
    TOTAL PROGRAM CREDITS130

    Generic Elective (GE) Course (Unrelated discipline) – Perspectives – 3 Credits
    Introduction to Psychology
    Introduction to Sociology
    Living Literature and Arts
    Philosophy and Logic
    World Civilizations
    Indian Economy
    Political Science
    Social Communication
    Photograpgy and Video Editing
    Indian Culture & Ethos
    Foreign Language
    Contemporary Societal Issues
    Indian Constitution
    Ability Enhancement Compulsory Courses (AECC) – 3 Credits
    Business Communication
    Environmental Studies and Disaster Management
    Skill Enhancement Courses (SEC) – Skills – 2 Credits
    Critical Reasoning and Systems Thinking
    Data Visualization
    Effective Presentation skills
    Etiquette and Conversational Skills
    Excel Spreadsheet Modelling
    Joy Of Innovation
    Negotiation and Dispute Resolution
    Problem Solving and Consulting Skills
    Quantitative Techniques
    R for Data Engineering
    Resume Writing and Career Skills
    Selling, Negotiating, and Persuading Skills
    Strategic Risk Taking Skills
    Teamwork and Leadership
    Suggested Discipline Specific Core Courses  (DSCC) Course
    DM Sem 1Business Organization and Principles of Management
    DM Sem 2Descriptive Business Analytics
    DM Sem 3Digital and Social Media Marketing
    DM Sem 3Website Planning and Structure
    DM Sem 4eCommerce and Payment Gateway
    DM Sem 4Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
    DM Sem 5Email, You tube, Mobile and Video Marketing
    DM Sem 5Google Adwords and PPC Advertising
    DM Sem 6Google Analytics and Webmaster Tools

    Copyright © 2020 BML Munjal University - All Rights Reserved