Syllabus

BBA with specialization in Digital Marketing 2020-2023

The BBA General course syllabus at BMU aims to develop a sound understanding of business and economic practices of both domestic as well as international industries and markets in the students.

The students are equipped with the knowledge of business structures and functions through the study of subjects such as organizational behaviour, business operations, business management, financial management, accounting fundamentals, and the essentials of marketing.

The BBA General course subjects are carefully designed to develop entrepreneurship and leadership skills in the students by teaching them about fundamentals of entrepreneurship, innovation business ethics, business strategy, and complex problem-solving abilities.

The course also focuses on the writing, presentation, communication, and critical reasoning skills of the students and provides them with the opportunity to expand their mental horizons through the study of philosophy, logic, liberal arts, environment and society.

Additionally, through the medium of the Practice School sessions, the course helps the students to apply their training in real-life management projects and work under the supervision of business leaders. This ensures that by the end of the course the students have not only gained a sound understanding of business and trade practices, but they are also smart, industry-ready individuals who can take on the business world with confidence.