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BBA Digital Marketing Curriculum

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Home Courses BBA BBA in Digital Marketing Syllabus

BBA Digital Marketing Syllabus at BMU

The BBA in Digital Marketing course at BML Munjal University builds a strong foundation in business and economics through subjects like marketing, finance, operations and organisational behaviour. Alongside entrepreneurship, ethics and strategy, students develop communication and critical thinking skills. Practice School sessions further ensure real-world exposure, helping students graduate as confident, industry-ready professionals.

BBA Digital Marketing Syllabus - Semester-wise

Semester 1 Courses Credits L T P hrs/week
AECC Business Communication 3 2 0 2 4
Core Financial Accounting 3 2 0 2 4
Core Economics for Managers 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
Perspective To be Chosen 2 1 0 2 3
Skills To be Chosen 2 1 0 2 3
16 10 0 12 22

Semester 2 Courses Credits L T P hrs/week
AECC Environmental Studies and Disaster Management 3 2 0 2 4
Core Cost and Management Accounting 3 2 0 2 4
Core Marketing Management 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
Perspective To be Chosen 2 1 0 2 3
Skills To be Chosen 2 1 0 2 3
Project Summer Internship (Social Project) 6 6
16 10 0 12 22

Semester 3 Courses Credits L T P hrs/week
Core Organisational Behaviour 3 2 0 2 4
Core Operations Management 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
Skills To be Chosen 2 1 0 2 3
Perspective To be Chosen 2 2 0 1 3
16 11 0 11 22

Semester 4 Courses Credits L T P hrs/week
Core Human Resource Management 3 2 0 2 4
Core Financial Management 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
Skills To be Chosen 2 1 0 2 3
Skills To be Chosen 2 1 0 2 3
16 10 0 12 22
Project Summer Internship 8 8

Semester 5 Courses Credits L T P hrs/week
Core Strategy 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
DSE Electives to be chosen (Before Mid-term) 2 2 0 0 2
DSE Electives to be chosen (After Mid-term) 2 2 0 0 2
Skills To be Chosen 2 1 0 2 3
Skills To be Chosen 2 1 0 2 3
Project Capstone Simulation 6
23 12 0 10 22

Semester 6 Courses Credits L T P hrs/week
Semester 6
Core International Business Management 3 2 0 2 4
DSCC Electives to be chosen 3 2 0 2 4
DSE Electives to be chosen (Before Mid-term) 2 2 0 0 2
DSE Electives to be chosen (Before Mid-term) 2 2 0 0 2
DSE Electives to be chosen (After Mid-term) 2 2 0 0 2
DSE Electives to be chosen (After Mid-term) 2 2 0 0 2
Skills To be Chosen 2 1 0 2 3
Project Integrated Project 8
24 13 0 6 19
Total Academic Program Credits 125 137
Co-curricular Credits for Co-curricular Activities 1 in each semester 5
TOTAL PROGRAM CREDITS 130

Introduction to Psychology
Introduction to Sociology
Living Literature and Arts
Philosophy and Logic
World Civilisations
Indian Economy
Political Science
Social Communication
Photograpgy and Video Editing
Indian Culture & Ethos
Foreign Language
Contemporary Societal Issues
Indian Constitution

Business Communication
Environmental Studies and Disaster Management

Critical Reasoning and Systems Thinking
Data Visualisation
Effective Presentation skills
Etiquette and Conversational Skills
Excel Spreadsheet Modelling
Joy Of Innovation
Negotiation and Dispute Resolution
Problem Solving and Consulting Skills
Quantitative Techniques
R for Data Engineering
Resume Writing and Career Skills
Selling, Negotiating and Persuading Skills
Strategic Risk Taking Skills
Teamwork and Leadership

DM Sem 1 Business Organisation and Principles of Management
DM Sem 2 Descriptive Business Analytics
DM Sem 3 Digital and Social Media Marketing
DM Sem 3 Website Planning and Structure
DM Sem 4 eCommerce and Payment Gateway
DM Sem 4 Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)
DM Sem 5 Email, Youtube, Mobile and Video Marketing
DM Sem 5 Google Adwords and PPC Advertising
DM Sem 6 Google Analytics and Webmaster Tools