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    Admissions Open 2026







    Meet the Associate Professor

    Anees Ahmad

    Associate Professor,
    School of Management

    Anees Ahmad

    Email : anees.ahmad@bmu.edu.in

    • Graduation In: BA
    • Graduation From: MJP Rohilkhand University, Bareilly
    • Graduation Year: 2005
    • Post Graduation In: MBA
    • Post Graduation From: Uttar Pradesh Technical University, Lucknow
    • Post Graduation Year: 2008
    • Doctorate In: PhD
    • Doctorate From: IIT(ISM) Dhanbad
    • Doctorate Year: 2016
    From - To (Year) Designation & Organization Core Competency Additional Exp. Details
    February 2025 - October 2025 Assistant Professor (Senior Grade), SOIL School of Business Design, Manesar
    January 2022- November 2024 Assistant Professor, International Management Institute(IMI), Kolkata
    January 2018- December 2021 Assistant Professor, ICFAI Business School, Hyderabad
    August 2016- December 2017 Assistant Professor, Glocal University, Saharanpur
    July 2011- March 2013 Assistant Professor, Anand Engineering College, Agra
    July 2008- June 2011 Lecturer, Ishan Institute of Management & Technology, Greater Noida
    • Ahmad, Anees and Dirbawanto Nana Dyki (2024) ‘Building Customer Loyalty and Advocacy through Engagement Programs’, in Lee, Sungho, Ahmad, Anees, Tharpe, Contrecia T., and Escalada, Santiago Mayorga (ed.) Strategies for Brand Communications and Management: Bridging Academia and Practice. London: Great Britain Press and Publications, pp. 148-177.
    • Panda, Mahanish, Hossain Munshi, Maksud, Puri, Roma and Ahmad, Anees (2025), Artificial Intelligence in Action: Shaping the future of public sector. Digital Policy Regulation and Governance. DOI 10.1108/DPRG-10-2024-0272 (In ‘B’ Category of ABDC journal quality list and indexed in Scopus)
    • Porkodi, S, Ahmad, Anees and Tabash, Hamdan Khalil, Bassam (2024), Employee experience management and its critical impact on the sustainable development of an enterprise-a systematic literature survey with meta-analysis. Journal of Sustainability Science and Management, 19 (4), 203-237. (Indexed in Scopus)
    • Prakash, Gyan, Singh, Pankaj, Ahmad, Anees and Kumar, Gaurav (2023), Trust, convenience and environmental concern in consumer purchase intention for organic food. Spanish Journal of Marketing – ESIC, 27(3), 367-388 (In ‘B’ Category of ABDC journal quality list and indexed in Scopus)
    • Singh, Pankaj, Ahmad, Anees, Prakash, Gyan and Kushwah, Prabhat Kumar Singh (2021), Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation. Asia Pacific Journal of Marketing and Logistics, 33 (8), 1798-1813 (In ‘A’ Category of ABDC journal quality list and indexed in Scopus)
    • Ahmad, Anees, Swain, Swapnarag, Singh, Pankaj Kumar, Yadav, Rambalak, and Prakash, Gyan (2021). Linking brand personality to brand equity: measuring the role of consumer-brand relationship. Journal of Indian Business Research, 13(4), 586-602 (In ‘C’ Category of ABDC journal quality list and indexed in Scopus)
    • Singh, Pankaj, Swain, Swapnarag, Ahmad, Anees, and Prakash, Gyan (2021). Young consumers’ loyalty towards premium and non-premium shoe brands. International Journal of Business Innovation and Research, 26(4), 424-442 (Indexed in Scopus)
    • Kumar, Neeraj, Choudhary, Pooja, Ahmad, Anees, Swain, Swapnarag, and Singh, Pankaj Kumar (2021). Examining the factor structure of quality of technical education: evidence from Punjab state of India. Journal of Applied Research in Higher Education, 14(4), 1414-1432 (Indexed in Scopus)
    • Singh, Pankaj Kumar, Bashir, Makhmoor, and Ahmad, Anees (2021). Role of top management in business model innovation due to technological changes in emerging market. International Journal of Economics and Business Research, 22(2-3), 203-218. (Indexed in Scopus)
    • Yadav, Rambalak, Singh, Pankaj, Srivastava, Ankur, and Ahmad, Anees (2019). Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation. International Journal of Nonprofit and Voluntary Sector Marketing, 24(4), e1650 (In ‘B’ Category of ABDC journal quality list)
    • Ahmad, Anees and Thyagaraj, K.S. (2017). An empirical comparison of two brand personality scales: Evidence from India. Journal of Retailing and Consumer Services, 36, 86-92 (In ‘A’ Category of ABDC journal quality list and indexed in Scopus)
    • Ahmad, Anees and Thyagaraj, K.S. (2015). Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits. Current World Environment, 10 (3), 879-889 (Indexed in Thomson Reuters, Clarivate Analytics Master Journal list Web of Science)
    • Ahmad, Anees and Thyagaraj, K.S. (2015). Impact of brand personality on brand equity: The role of brand trust, brand attachment, and brand commitment, Indian Journal of Marketing, 45(5), 14 – 26 (Indexed in Scopus)
    • Ahmad, Anees and Thyagaraj, K.S. (2014). Evaluating the role of consumer brand relationship in brand equity formation. International Journal of Applied Business and Economic Research. 12(3), 603-614 (Indexed in Scopus)