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    Admissions Open 2026







    Meet the Assistant Professor - III

    Sanjay Kumar Jena

    Assistant Professor - III,
    School of Management

    Sanjay Kumar Jena

    Email : sanjay.jena@bmu.edu.in

    • Graduation In: BSc Chemistry
    • Graduation From: Berhampur University
    • Post Graduation In: PGDM Marketing
    • Post Graduation From: Institute of Management and Information Science Bhubaneswar
    • Doctorate In: Marketing
    • Doctorate From: ICFAI University
    • Doctorate Year: 2024
    From - To (Year) Designation & Organization Core Competency Additional Exp. Details
    2015-2025 Research Associate IIM Ahmedabad
    2011-2015 Academic Associate IIM Bangalore
    2011-2011 Lecturer Marketing, BIITM Bhubaneswar
    • Jena, S. K., Borah, Sourav., Mall, Sunita. (2025). WanderingJane: Empowering Solo Women Travellers. IIMA Case Centre.
    • Singla, Chitra. & Jena, S. K., Sethuram, S., Goel., Soumya. (2025). Eye-Q: Building a Scalable Business Model. IIMA Case Centre.
    • Jena, S. K. & Borah, Sourav., Jain, Ankit., Bhargawa, A.P. (2024). Udchalo: Awakening the Lord Hanuman Archetype among Defence Personnel. (Selected for Harvard Business Publishing)
    • Jena, S. K. Borah, Sourav. Sharma, Amalesh. (2023). Khedut Feeds & Foods Private Limited: Implications of Country of Origin. Harvard Business Publishing.
    • Jena, S. K. & Dixit, M. R., (2023). AirAsia Japan: The Re-entry Decision. Harvard Business Publishing.
    • Ganeshkumar, C., Jena, S. K., Sivakumar, A., & Nambirajan, T. (2023). Artificial intelligence in agricultural value chain: review and future directions. Journal of Agribusiness in Developing and Emerging Economies, 13(3), 379-398. (Scopus Q1, ABDC-C).
    • Jena, S. K., Mohanty, S., & Kumar, M. (2023). 25 Years of Online Video Streaming Research: A Bibliometric Examination. Quarterly Review of Film and Video (Scopus Q1, Taylor & Francis).
    • Jena, S. K., Jayaswal, Pragya, Parida, Biswajita. Borah, Sourav. (2023). Netflix in India: Navigating Unfamiliar Waters. IIMA Case Centre.
    • Dixit, M.R., & Jena, S. K. (2022). AirAsia India: Navigation Amidst Ambiguity and Uncertainty. Asian Case Research Journal (Scopus, World Scientific).
    • Jena, S. K., Borah, Sourav. & G., Pratheebha. (2022). Schematic Software Company: Accelerating Growth. Harvard Business Publishing.
    • Jena, S. K. & Singla, Chitra. (2022). Singhania vs Singhania. Harvard Business Publishing.
    • Singla, Chitra. Sethuram, S. & Jena, S. K. (2021). Moodcafe: From Idea Conception to Raising Funds. Harvard Business Publishing.
    • Dixit, M. R., & Jena, S. K., (2021). AirAsia vs Malaysia Airlines. Harvard Business Publishing.
    • Jena, S. K. & Dixit, M. R., (2020). AirAsia Malaysia: The IPO Decision. Harvard Business Publishing.
    • Dixit, M. R., & Jena, S. K., (2020). “AirAsia Group in China: The Joint Venture Decision. CEIBS Case Center.
    • Dixit, M. R., & Jena, S. K., (2020). Etihad Airways: Rethinking Internationalization and Growth. Harvard Business Publishing.
    • Dixit, M. R., & Jena, S. K. (2019). Air Asia Malaysia 2001. Harvard Business Publishing.
    • Varma, P. & Jena, S. K. (2019). Jalaram Rice Mills Private Limited: Vishal H Mistry’s Dilemma. Harvard Business Publishing.
    • Jena, S. K., Laha, A. & Ghura, A. (2018). Health Start: Need for Growth Strategy. IIMA Case Centre.
    • Dixit, M. R., & Jena, S. K. (2018). Air Asia India 2017. Harvard Business Publishing.
    • Varma, P. & Jena, S. K. (2017). Patidar Exports Private Limited. Harvard Business Publishing.
    • IIMA Endowment Fund Case Award (INR 500,000) to Udchalo: Awakening the Lord Hanuman Archetype among Defence Personnel, IIM Ahmedabad (March 26, 2025).
    • IIMA Endowment Fund Case Award (INR 500,000) to Khedut Feeds & Foods Private Limited: Implications of Country of Origin, IIM Ahmedabad (March 29, 2024).
    • Winner in the Global MENA Case Writing Competition (USD 1500) Conducted by WDI Publishing, University of Michigan, Ross School of Business (June 2020).
    • Best Paper Award in the International Conference at Institute of Management & Technology, Nagpur in collaboration with California State University (September 27-28, 2019).