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Meet the Assistant Professor - III

Gaurav Gupta

Assistant Professor - III,
School of Management

Gaurav Gupta

Email : kmkumar2009@gmail.com

  • Graduation In: Marketing
  • Graduation From: Punjabi University
  • Graduation Year: 2009
  • Post Graduation In: MBA
  • Post Graduation From: Punjabi University
  • Post Graduation Year: 2011
  • Doctorate In: Marketing
  • Doctorate From: Punjabi University
  • Doctorate Year: 2020
From - To (Year) Designation & Organization Core Competency Additional Exp. Details
2022-2025 Assistant Professor - II, Amity University, Uttar Pradesh
2020-2022 Assistant Professor, Christ (Deemed to be University)
2013-2020 Assistant Professor, Sharda University
  • Bohara, S., Gupta, G., & Kumar, V. (2025). Integrating artificial intelligence and consumer behavior: Insights and directions from a hybrid systematic literature review. Journal of Marketing Communications, 1–30. https://doi.org/10.1080/13527266.2025.2508181
  • Dhanya, D., Gupta, G., Gakhreja, S., Joshi, M. C., & Kumar, S. (2025). Navigating the Metaverse: TCCM Approach for Comprehensive Review of Avatar Marketing Strategies. Asia Pacific Journal of Information Systems, 35(2), 289-323.
  • Kumar, M., Jha, B., Gupta, G., & Ranjan, S. (2024). Bibliometric analysis of AI and Fintech: Mapping the intersection of artificial intelligence and financial technologies. International Journal of Financial Engineering, 11(04), 2442008.
  • Recipient of Erasmus+ fellowship
  • Recipient of IIM-B Fellowship
  • Edited Book Strategic Management During a Pandemic has been included in WHO Databse