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Meet the Assistant Professor - I

Assistant Professor - I,
School of Management

From - To (Year)	Designation & Organization	Core Competency	Additional Exp. Details
2025 to 2026	Assistant Professor (Marketing)

Paul, I., & Roy, G. (2023). Tourist’s engagement in eco-tourism: A review and research agenda. Journal of Hospitality and Tourism Management, 54, 316-328
Paul, I., & Roy, G. (2023). How eco-service quality affects tourist engagement behaviour in ecotourism: eco-consciousness and eco activity-based learning and SOR Theory. Tourism Recreation Research, 1-17.
Paul, I., & Roy, G. (2023). How do personal values drive tourist engagement in ecotourism: analysis with SEM-ANN approach. Journal of Ecotourism, 1-26.
Paul, I., & Roy, G. (2025) Effect of Consumption Values and Travel Mindfulness on Tourists’ Ecotourism Interest and Engagement Behavior, Tourism Planning & Development, 23:1, 107-129
Roy G, Bandyopadhyay A, Paul I (2026), “Impact of platform cues and algorithmic listings on B2B vs B2C gig success: analysis with random forest and panel regression”. Journal of Business & Industrial Marketing, Vol. 41 No. 4 pp. 483–502,
Roy, G., Datta, B., Mukherjee, S., & Paul, I. (2025). Effect of Rich Electronic Word of Mouth (eWOM) to Predict Online Purchase Intention in Indian Context Using the Cognitive Theory of Multimedia Learning and SEM-FsQCA. International Journal of Human–Computer Interaction, 41(5), 3270–3284.

“Roy, G., Paul, I., Ray, A., & Bandyopadhyay, A. (2025). Project Title: Emergence of third-party rating platform: Stakeholder’s perception.
Funding Agency: Wordsmith Star”

Roy, G., Ray, A.,Paul, I., Bandyopadhyay, A., et al., (May, 2026).Title: AI enabled S-bot (students’ bot) for enhanced Outcome-Based Learning