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ADMISSIONS OPEN 2025
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    Faculty

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    Jolly Masih, PhD
    Jolly Masih, PhD Assistant Professor
    • School School of Management
    • Email jolly.masih@bmu.edu.in
    • Graduation In: BSc Agriculture (Honours)
    • Graduation From: Rajasthan College of Agriculture, MPUAT, Udaipur
    • Graduation Year: 2007
    • Post Graduation In: MBA
    • Post Graduation From: ICAR-IABM, India
    • Post Graduation Year: 2011
    • Doctorate In: Big data Analytics & Marketing
    • Doctorate From: ICAR-IABM, India in collaboration with Drexel University USA
    • Doctorate Year: 2017
    From - To (Year) Designation & Organization
    2018-2020 Post Doc Scientist, Erasmus School of Economics, Eramsu University, the Netherlands
    2022-2022 Associate Professor, Prestige Group of Institution, Indore
    2022-2023 Associate Professor, Symbiosis University of Applied Sciences, Indore
    • Rajasekaran, R., Rasool, F., Srivastava, S., Masih, J., & Rajest, S. S. (2020). Heat Maps for Human Group Activity in Academic Blocks. Business Intelligence for Enterprise Internet of Things, 241-251.
    • Masih, J., Belschak, F., & Verbeke, J. W. (2019). Mood configurations and their relationship to immune system responses: Exploring the relationship between moods, immune system responses, thyroid hormones, and social support. Plos one, 14(5), e0216232.
    • Masih, J., & Rajasekaran, R. (2020). Integrating big data practices in agriculture. IoT and Analytics for Agriculture, 1-26.
    • Rajasekaran, R., Masih, J., & Govinda, K. (2021). An analysis of mobile pass-codes in case of criminal investigations through social network data. International Journal of Computers and Applications, 43(9), 954-959.
    • Verbeke, W. J., & Masih, J. (2020). Evolutionary-shaped goal orientation in Homo sapiens: how life sciences contribute to a better understanding of salespeople as knowledge brokers. Journal of Personal Selling & Sales Management, 40(1), 43-56.

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