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BML Munjal University

A Hero Group Initiative


BBA with specialization
in Business Analytics

BBA in Business Analytics

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    BBA in Business Analytics

    Analytics has evolved from simple number crunching exercise used for solving problems and assisting in decision making to a competitive strategy. Business Analytics is a body of knowledge consisting of statistical, mathematical and operations technique; artificial intelligence techniques such as machine learning and deep learning algorithms; data collection and storage; data management process such as data extraction, transformation and loading; computing and big data technologies such as Hadoop, Spark and Hive that create value by extracting actionable items from data. Given the scale of operations of modern companies, it is almost impossible to manage them effectively without using business analytics skills. Many companies use analytics as a competitive strategy and many more are likely to follow.

    BBA programme in Business Analytics aims at training the students on data analytics and business intelligence tools, so that they can work on predictive modeling, data visualization and prescriptive analytics. This programme is for the students who aspire to become a Data Analysts or Business Analysts in corporate arena.

    Key Highlights:

    Learn Business Analytics with hands-on live projects, experiential learning, with best domain faculty, and with extensive learning support. Major learning highlights are –

    • Descriptive Analytics
    • Predictive Analytics and Modeling
    • Prescriptive Analytics
    • Data Visualization
    • Data Mining and DBMS
    • Machine Learning

    Each BBA student is given an opportunity to intern with companies in the Business Analytics domain to get live exposure.

    In light of the COVID-19 pandemic, BML Munjal University is fully operational with their Day Scholar facility for their BBA programme from 2020. Buses will ply from Delhi, Gurgaon & Faridabad. This will be available at an additional cost

    Career Prospect

    After completion of BBA with specialization in Business Analytics, graduates can work as analysts in various domains as:

    • Marketing Analyst
    • HR Analyst
    • Financial Analyst
    • Data Analyst
    • Business Analyst
    • Duration : 3 years
    • Eligibility: 10+2 or equivalent
    • Admission Process

      Applicants will have to go through the following process:

      • Submission of completed application form with all relevant enclosures and application fee
      • Review of applications and short-listing of candidates
      • Personal interview
      • Admission decision taken by the selection committee

      The decision to short-list applicants for a personal interview and group discussion and make a formal offer of admission thereafter will be taken by the selection committee. The committee’s decision in this regard is final and binding.

    Fee Structure

    Total fee


    1st Year


    2nd Year


    3rd Year


    Important Dates

    UG Application Deadline - 28th August 2021

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