BBA Business Analytics Curriculum

BBA Business Analytics Syllabus at BMU
The BBA Business Analytics syllabus at BML Munjal University blends core business subjects like marketing, finance and operations with analytics-focused learning, including data visualisation, Excel modelling and R. Along with real-world case studies, the curriculum also builds communication, critical reasoning and presentation skills, preparing students to make confident, data-driven business decisions.
BBA Business Analytics Syllabus - Semester-wise
| Semester 1 | Courses | Credits | L | T | P | hrs/week |
|---|---|---|---|---|---|---|
| AECC | Business Communication | 3 | 2 | 0 | 2 | 4 |
| Core | Financial Accounting | 3 | 2 | 0 | 2 | 4 |
| Core | Economics for Managers | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| Perspective | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| 16 | 10 | 0 | 12 | 22 |
| Semester 2 | Courses | Credits | L | T | P | hrs/week |
|---|---|---|---|---|---|---|
| AECC | Environmental Studies and Disaster Management | 3 | 2 | 0 | 2 | 4 |
| Core | Cost and Management Accounting | 3 | 2 | 0 | 2 | 4 |
| Core | Marketing Management | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| Perspective | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| Project | Summer Internship (Social Project) | 6 | 6 | |||
| 16 | 10 | 0 | 12 | 22 |
| Semester 3 | Courses | Credits | L | T | P | hrs/week |
|---|---|---|---|---|---|---|
| Core | Organisational Behaviour | 3 | 2 | 0 | 2 | 4 |
| Core | Operations Management | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| Perspective | To be Chosen | 2 | 2 | 0 | 1 | 3 |
| 16 | 11 | 0 | 11 | 22 |
| Semester 4 | Courses | Credits | L | T | P | hrs/week |
|---|---|---|---|---|---|---|
| Core | Human Resource Management | 3 | 2 | 0 | 2 | 4 |
| Core | Financial Management | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| 16 | 10 | 0 | 12 | 22 | ||
| Project | Summer Internship | 8 | 8 |
| Semester 5 | Courses | Credits | L | T | P | hrs/week |
|---|---|---|---|---|---|---|
| Core | Strategy | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| DSE | Electives to be chosen (Before Mid-term) | 2 | 2 | 0 | 0 | 2 |
| DSE | Electives to be chosen (After Mid-term) | 2 | 2 | 0 | 0 | 2 |
| Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| Project | Capstone Simulation | 6 | ||||
| 23 | 12 | 0 | 10 | 22 |
| Semester 6 | Courses | Credits | L | T | P | hrs/week |
|---|---|---|---|---|---|---|
| Semester 6 | ||||||
| Core | International Business Management | 3 | 2 | 0 | 2 | 4 |
| DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
| DSE | Electives to be chosen (Before Mid-term) | 2 | 2 | 0 | 0 | 2 |
| DSE | Electives to be chosen (Before Mid-term) | 2 | 2 | 0 | 0 | 2 |
| DSE | Electives to be chosen (After Mid-term) | 2 | 2 | 0 | 0 | 2 |
| DSE | Electives to be chosen (After Mid-term) | 2 | 2 | 0 | 0 | 2 |
| Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
| Project | Integrated Project | 8 | ||||
| 24 | 13 | 0 | 6 | 19 | ||
| Total Academic Programme Credits | 125 | 137 | ||||
| Co-curricular | Credits for Co-curricular Activities 1 in each semester | 5 | ||||
| TOTAL Programme CREDITS | 130 |
| Introduction to Psychology |
| Introduction to Sociology |
| Living Literature and Arts |
| Philosophy and Logic |
| World Civilisations |
| Indian Economy |
| Political Science |
| Social Communication |
| Photograpgy and Video Editing |
| Indian Culture & Ethos |
| Foreign Language |
| Contemporary Societal Issues |
| Indian Constitution |
| Business Communication |
| Environmental Studies and Disaster Management |
| Critical Reasoning and Systems Thinking |
| Data Visualisation |
| Effective Presentation skills |
| Etiquette and Conversational Skills |
| Excel Spreadsheet Modelling |
| Joy Of Innovation |
| Negotiation and Dispute Resolution |
| Problem Solving and Consulting Skills |
| Quantitative Techniques |
| R for Data Engineering |
| Resume Writing and Career Skills |
| Selling, Negotiating and Persuading Skills |
| Strategic Risk Taking Skills |
| Teamwork and Leadership |
| BA Sem 1 | Business Organisation and Principles of Management |
| BA Sem 2 | Descriptive Business Analytics |
| BA Sem 3 | DataBase Management System and Data Warehousing |
| BA Sem 3 | Business Research Methodology |
| BA Sem 4 | Fundamentals of Artifical Intelligence and Machine Learning |
| BA Sem 4 | Predictive Business Analytics using R |
| BA Sem 5 | Design Thinking |
| BA Sem 5 | Digital and Social Media Marketing |
| BA Sem 6 | Privacy, Ethics and Regulations in Artificial Intelligence |
FAQs
The syllabus includes core subjects such as organisational behaviour, business operations, strategic management, marketing essentials and financial management, along with analytics-focused courses.
The programme emphasises hands-on learning through real-world case studies, business projects and practical assignments to develop industry-ready analytical skills.
Generally, students need to have completed Class 12 or equivalent with a specified minimum percentage; specific admission criteria may be available on the university’s admissions page.
Graduates typically pursue roles in business analysis, financial analysis, market research, data consultancy and strategic planning across various industries.
While the primary focus is on business fundamentals, the syllabus integrates technical skills in data analytics and interpretation relevant to modern business practices.
Yes, the syllabus places strong emphasis on developing critical thinking, problem-solving, communication and professional presentation skills.
Absolutely. The syllabus is designed for students from various academic backgrounds, starting with foundational business concepts before gradually introducing analytical tools and techniques.
Graduates often pursue advanced studies such as an MBA or specialised master’s programmes in analytics, data science or related fields.
