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BBA Digital Marketing Curriculum

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    Admissions Open 2026







    BBA Digital Marketing Syllabus at BMU

    The BBA in Digital Marketing course at BML Munjal University builds a strong foundation in business and economics through subjects like marketing, finance, operations and organisational behaviour. Alongside entrepreneurship, ethics and strategy, students develop communication and critical thinking skills. Practice School sessions further ensure real-world exposure, helping students graduate as confident, industry-ready professionals.

    BBA Digital Marketing Syllabus - Semester-wise

    Semester 1 Courses Credits L T P hrs/week
    AECC Business Communication 3 2 0 2 4
    Core Financial Accounting 3 2 0 2 4
    Core Economics for Managers 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    Perspective To be Chosen 2 1 0 2 3
    Skills To be Chosen 2 1 0 2 3
    16 10 0 12 22

    Semester 2 Courses Credits L T P hrs/week
    AECC Environmental Studies and Disaster Management 3 2 0 2 4
    Core Cost and Management Accounting 3 2 0 2 4
    Core Marketing Management 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    Perspective To be Chosen 2 1 0 2 3
    Skills To be Chosen 2 1 0 2 3
    Project Summer Internship (Social Project) 6 6
    16 10 0 12 22

    Semester 3 Courses Credits L T P hrs/week
    Core Organisational Behaviour 3 2 0 2 4
    Core Operations Management 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    Skills To be Chosen 2 1 0 2 3
    Perspective To be Chosen 2 2 0 1 3
    16 11 0 11 22

    Semester 4 Courses Credits L T P hrs/week
    Core Human Resource Management 3 2 0 2 4
    Core Financial Management 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    Skills To be Chosen 2 1 0 2 3
    Skills To be Chosen 2 1 0 2 3
    16 10 0 12 22
    Project Summer Internship 8 8

    Semester 5 Courses Credits L T P hrs/week
    Core Strategy 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    DSE Electives to be chosen (Before Mid-term) 2 2 0 0 2
    DSE Electives to be chosen (After Mid-term) 2 2 0 0 2
    Skills To be Chosen 2 1 0 2 3
    Skills To be Chosen 2 1 0 2 3
    Project Capstone Simulation 6
    23 12 0 10 22

    Semester 6 Courses Credits L T P hrs/week
    Semester 6
    Core International Business Management 3 2 0 2 4
    DSCC Electives to be chosen 3 2 0 2 4
    DSE Electives to be chosen (Before Mid-term) 2 2 0 0 2
    DSE Electives to be chosen (Before Mid-term) 2 2 0 0 2
    DSE Electives to be chosen (After Mid-term) 2 2 0 0 2
    DSE Electives to be chosen (After Mid-term) 2 2 0 0 2
    Skills To be Chosen 2 1 0 2 3
    Project Integrated Project 8
    24 13 0 6 19
    Total Academic Program Credits 125 137
    Co-curricular Credits for Co-curricular Activities 1 in each semester 5
    TOTAL PROGRAM CREDITS 130

    Introduction to Psychology
    Introduction to Sociology
    Living Literature and Arts
    Philosophy and Logic
    World Civilisations
    Indian Economy
    Political Science
    Social Communication
    Photograpgy and Video Editing
    Indian Culture & Ethos
    Foreign Language
    Contemporary Societal Issues
    Indian Constitution

    Business Communication
    Environmental Studies and Disaster Management

    Critical Reasoning and Systems Thinking
    Data Visualisation
    Effective Presentation skills
    Etiquette and Conversational Skills
    Excel Spreadsheet Modelling
    Joy Of Innovation
    Negotiation and Dispute Resolution
    Problem Solving and Consulting Skills
    Quantitative Techniques
    R for Data Engineering
    Resume Writing and Career Skills
    Selling, Negotiating and Persuading Skills
    Strategic Risk Taking Skills
    Teamwork and Leadership

    DM Sem 1 Business Organisation and Principles of Management
    DM Sem 2 Descriptive Business Analytics
    DM Sem 3 Digital and Social Media Marketing
    DM Sem 3 Website Planning and Structure
    DM Sem 4 eCommerce and Payment Gateway
    DM Sem 4 Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)
    DM Sem 5 Email, Youtube, Mobile and Video Marketing
    DM Sem 5 Google Adwords and PPC Advertising
    DM Sem 6 Google Analytics and Webmaster Tools