- School BBA
- Department/Programme Business Administration
Dr Ritu Chhikara is working as Assistant professor of Marketing at BML Munjal University. She earned her Phd from Faculty of Management Studies (FMS), Delhi University in the area of Retailing in Emerging Economies. Her research interests are in the realms of Brand Management and Consumer Behaviour, Sustainable Development and Sensory Marketing.
She did her full-time MBA from FMS, DU and majored in Marketing and IT (Information Technology). She worked with Microsoft Corporation India in the Public Sector Business Development division, post her MBA. Dr Ritu is an engineer in Electronics and Communication, post which she worked with Birlasoft as Software Engineer.
Her current teaching responsibilities include facilitating students in Brand Management, Retail and Omni Channel Marketing, and Consumer Behaviour for PG and UG students. She teaches Innovative Teaching Pedagogies to PhD candidates, and Brand Management to Executive MBA students.
Dr Ritu is actively involved in research and consulting. Some of her important consulting projects include ‘Enhancing the effectiveness and efficiency of Pradhan Mantri Jan Aushadhi Yojna’ for Niti Aayog, Govt. of India; ‘Brand revitalization’ for Lakshya Foods Pvt Ltd.; ‘Study of Industry- Academia gap in Retail industry in India’ with ICSSR (Indian Council for Social Science Research). She has received research funding for some of her ongoing research projects.