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    MBA in Marketing – Your Key to Success in the Business World

    by BML Munjal University April 17, 2023

    In today’s era, everyone seeks to get an MBA degree resulting in a great deal of buzz around this PG programme. An MBA degree leads one to plentiful opportunities. Not only does one gets to learn in a conducive environment, but one also has access to facilitators who can guide one through one’s career. Having an MBA degree also aggrandizes one’s chances of obtaining a better-paying job, which signifies more pocket money.

    It is significant to note that about 96% of the numbers of global Fortune 100 firms propose hiring MBA graduates in the impending scenario. Therefore, the most advanced and desirable companies endeavour to employ new employees with graduate-level business learning.

    It is evident that an MBA is preferred over other degrees. MBA has many specialisations like Human Resources, International Business, Banking and Financial Services, Business Analytics, Family Business, Agro-business and Marketing.

    As the competition is high, so are the growth chances in the marketing profession. As a result, the prospects for promotion are a lot more for marketing personnel with an MBA than for those not having one. The reason is that proper management is as important as having a good and supportive team.

    The MBA Marketing is one of the most popular graduate degrees available. This postgraduate degree facilitates students in marketing, sales, research, strategies and consumer trends in numerous fields, allowing them to touch down jobs as the central in any organisation.

    What Drives Individuals Towards MBA Marketing?

    In today’s global economic scenario, since Marketing is considered to be the most popular specialisation in MBA, the MBA in Marketing scope is grandeur. Companies today strive to reach out to MBA Marketing professionals with the target of getting consumers most quickly and efficiently. Every organisation requires a marketing professional to supervise marketing activities like advertisements, media, sales, entertainment etc.

    After completing the course, students can become managers in reputed companies in numerous industries, including banking, tourism, FMCG, advertising, media, retail, tourism and market research.

    Career Options After MBA Marketing

    With the increasing popularity of digital media, MBA Marketing in the digital realm is gaining mass appeal. As per the Bureau of Labor Statistics, a stagnant growth of 5% from 2019 to 2029 is expected in employment in management professions post-completing the MBA degree. There is a wide range of career options available for students to opt for:

    • Marketing Manager
    • Brand Manager
    • Asset Manager
    • Product Manager
    • Corporate Communications Head
    • Market Research Analyst
    • Media Planner
    • Advertising and Promotions Manager
    • Head of Digital Marketing

    MBA in Marketing Syllabus

    The MBA Marketing Syllabus is designed in a way that the students can deal with a good deal of marketing tasks simultaneously. Through MBA Marketing subjects, students will experience both the theoretical and practical aspects of marketing, management, sales etc. The syllabus is divided into four semesters in the two years of study. Some MBA in Marketing subjects are the following:

    • Management Concepts
    • Consumer Behaviour
    • Business Environment
    • Accounting for Managerial Decisions
    • Statistical Analysis & Operations Research
    • Managerial Economics

    MBA Marketing Eligibility Criteria

    The qualifying requirements for MBA Marketing are as follows:

    • Bachelor’s degree with any discipline, with an aggregate of 50% or more / an equivalent grade in the Final-year of graduation.
    • Completion of CAT/ GMAT/ BMU-MAT/ MAT/ CMAT/XAT is required by the applicant.

    The programme is open to graduates even without work experience. An MBA degree leads one to new opportunities as it fosters social and intellectual growth. Moreover, if students go to any reputed university, it further helps them secure skilled jobs or even higher studies. Thus pursuing an MBA course from a renowned university is equally essential.

    Master the Science of Marketing with an MBA in Marketing Management at BMU

    The MBA programme at BML Munjal University (BMU) aims to offer students a perfect blend of business education and experiential learning to prepare them for winning careers. The multi-disciplinary approach and experience-based curriculum, guided by Imperial College London, targets the holistic development of students through real-world experiential learning that allows them to evolve as next-gen leaders and entrepreneurs who reinvent new ways of doing business.

    Through this programme, the students become business ready and lead from the day they step into the industry. They are equipped with the necessary skills to become proficient global leaders, prepared to thrive and excel in the real corporate world.

    MBA in Marketing Management Course at BML Munjal University

    The MBA Marketing Management at BMU provides an integrated business education that offers marketing skills, business skills, management skills, a conceptual approach as well as a pragmatic approach. The university aims to develop soft skills among students. Working in a team by them is encouraged and also benefits the students with market exposure in order to let them gain industry experience.

    The programme focuses on improving various skills like creativity, analytical thinking, public speaking, communication skill, public speaking, stress management, negotiation, and technology. Along with that, the faculty continuously help students to improve such skills that play a huge role in their professional life. In addition, students are also encouraged to master the art of training others and deal with pressure feasibly.

    After completing the programme, candidates get to work with industries, MNCs, government authorities, local authorities, retailers, manufacturers, charities etc. Their role is to stimulate activities, keep the databases updated, devise ideas and strategies and organise marketing campaigns.

    MBA in Marketing Scholarship Details

    BMU provides merit scholarships to MBA students so that academic merit is recognized among the diversified talent in India.

    • Scholarships are offered as a percentage waiver of the Fee.
    • Dean’s Scholarships proportionate to 100% or 75% of the Fees are accorded on the basis of academic merit.
    • The aspirants scoring 90/95 percentile or above in CAT/GMAT/XAT or 250/300 or above in NMAT are acknowledged for the Dean’s Scholarships.
    • Candidates are to apply at the earliest for consideration of the Dean’s Scholarship.
    • Scholarships of 50%, 25% and 10% of the Tuition Fee are on the basis of academic merit. These Scholarships are given for the first academic year initially.

    For more details, you can visit the official scholarship page for MBA: https://www.bmu.edu.in/courses/mba/scholarship-details/

    To Put It All Together

    MBA Marketing is the most prominent degree among Indian students. Companies are striving to employ new employees with new-age marketing skills. Right after completing the course, students can become managers in reputed companies in numerous industries. In other words, MBA graduates have a wide range of career options to choose from.

    The MBA Marketing Management programme at BMU is designed in a way that the students become proficient in handling a wide range of marketing activities. The programme features an application-based approach and provides life skills to make them future-ready. So enrol now in the programme and embark on your journey to a successful marketing career.

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