MBA in Strategic Management
Strategic management is the management of an organization’s resources to achieve its long-term goals. It involves setting objectives, analyzing the competitive environment and the internal organization, evaluating strategies, and thereafter, ensuring that management rolls out the strategies across the organization. The strategy also shows how the firm will maintain/enhance its competitiveness. The process of strategy formulation and execution is cross-functional: it requires connecting the dots of various functional areas – Sales & Marketing, Supply chain (both inbound & outbound), Manufacturing, HR, IT, Finance, Legal, and Back-office.
This specialization primarily deals with areas such as:
- Knowledge Management
- Innovation & Strategy
- Managing Organizational Change
- Project Management
- Corporate governance, crisis management
- Strategic analysis/alignment/alliances
- Effective business strategy & Leadership
- Management skills
- Strategic performance management & Balanced Scorecard
- Strategic planning, positioning, and Business Execution
Most large corporates have a strategy team that reports to the CEO/MD. The top management expects the strategic management team to work closely with the functional Heads and prepare the future roadmap. This is a critical department/function as it determines the course of the firm.
Any position in the strategic management team has a high level of visibility to the top management, which can accelerate the career path of ambitious and smart professionals. In case a corporate decides to engage a management consulting firm, the strategic management team is the first line of contact. This makes the specialization highly sought after.
Going from today to tomorrow will bring massive changes for strategic management. The role of top leadership, its ability to strategize, and the creation of corporate cultures will become even more valid as new generations rise to power. Digital tools and artificial intelligence in all their forms will heavily impact the world of strategy. Consulting will be disrupted.
The students will learn about factors that affect the firm: environmental, social, political, technological, economic, and global, evaluate industry and market structure and assess organizational strengths and weaknesses. Markets are global in nature and firms must operate in a responsible and ethical way, imbibe ESG goals and play in an increasingly fierce environment.
On completing the course, students will get placement opportunities in management consulting firms and corporates as:
- Strategic planner
- Manager – strategic planning
Graduates will get the unique opportunity to work closely with CXO-level executives in corporates. They may be placed in the core strategy team, M&A group, or functional areas. This specialization will give them an edge in management consulting firms at the entry level.
BMU Bridges the gap between the students and the outside world. It acquaints you with the industry through it's hands on pdedogy and also with various cultures of the country as it has a diversfied student population and takes cares of the emotions of everyone. Students never feel out of...
MBA, Class of 2020
Copyright © 2023 BML Munjal University - All Rights Reserved
UG Admissions Open