Strategic management is the management of an organization’s resources to achieve its long-term goals. It involves setting objectives, analyzing the competitive environment and the internal organization, evaluating strategies, and thereafter, ensuring that management rolls out the strategies across the organization. The strategy also shows how the firm will maintain/enhance its competitiveness. The process of strategy formulation and execution is cross-functional: it requires connecting the dots of various functional areas – Sales & Marketing, Supply chain (both inbound & outbound), Manufacturing, HR, IT, Finance, Legal, and Back-office.
This specialization primarily deals with areas such as:
Most large corporates have a strategy team that reports to the CEO/MD. The top management expects the strategic management team to work closely with the functional Heads and prepare the future roadmap. This is a critical department/function as it determines the course of the firm.
Any position in the strategic management team has a high level of visibility to the top management, which can accelerate the career path of ambitious and smart professionals. In case a corporate decides to engage a management consulting firm, the strategic management team is the first line of contact. This makes the specialization highly sought after.
When Learning and Development, Career and Growth needs to be quantified, BMU it is! BMU as a University in collaboration with the International Business School uses a well-defined pedagogy which constantly focuses on the integrated learning and gives an industry rich exposure which is of crucial importance as per the…
BMU has assisted me to transform myself for the corporate world. The faculty here holds a rich industry experience and uses an innovative yet practical pedagogy. The entire curriculum is designed in such a way so as to leave no gaps in the learning and to ensure that students come…
An MBA institute is made stronger, not just by its placements, but through the facilitators, practical pedagogy and collaborations with international business schools. BMU, as a B-school, provides all these opportunities in the process of mentorship and guidance for its students, transforming them into the leaders of tomorrow. In my…
BMU bridges the gap between the students and the outside world. It acquaints you with the industry through it’s hands on pdedaogy and also with various cultures of the country as it has a diversified student population and takes cares of the emotions of everyone. Students never feel out of…
Going from today to tomorrow will bring massive changes for strategic management. The role of top leadership, its ability to strategize, and the creation of corporate cultures will become even more valid as new generations rise to power. Digital tools and artificial intelligence in all their forms will heavily impact the world of strategy. Consulting will be disrupted.
The students will learn about factors that affect the firm: environmental, social, political, technological, economic, and global, evaluate industry and market structure and assess organizational strengths and weaknesses. Markets are global in nature and firms must operate in a responsible and ethical way, imbibe ESG goals and play in an increasingly fierce environment.
On completing the course, students will get placement opportunities in management consulting firms and corporates as:
Graduates will get the unique opportunity to work closely with CXO-level executives in corporates. They may be placed in the core strategy team, M&A group, or functional areas. This specialization will give them an edge in management consulting firms at the entry level.