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BML Munjal University

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 Admission Open 2024
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    MBA

    MBA Programme

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    MBA Programme

    MBA in Strategic Management

    Strategic management is the management of an organization’s resources to achieve its long-term goals. It involves setting objectives, analyzing the competitive environment and the internal organization, evaluating strategies, and thereafter, ensuring that management rolls out the strategies across the organization. The strategy also shows how the firm will maintain/enhance its competitiveness. The process of strategy formulation and execution is cross-functional: it requires connecting the dots of various functional areas – Sales & Marketing, Supply chain (both inbound & outbound), Manufacturing, HR, IT, Finance, Legal, and Back-office.

    This specialization primarily deals with areas such as:

    • Knowledge Management
    • Innovation & Strategy
    • Managing Organizational Change
    • Project Management
    • Corporate governance, crisis management
    • Strategic analysis/alignment/alliances
    • Effective business strategy & Leadership
    • Management skills
    • Strategic performance management & Balanced Scorecard
    • Strategic planning, positioning, and Business Execution

    Most large corporates have a strategy team that reports to the CEO/MD. The top management expects the strategic management team to work closely with the functional Heads and prepare the future roadmap. This is a critical department/function as it determines the course of the firm.
    Any position in the strategic management team has a high level of visibility to the top management, which can accelerate the career path of ambitious and smart professionals. In case a corporate decides to engage a management consulting firm, the strategic management team is the first line of contact. This makes the specialization highly sought after.

    Placement Snapshots *

    200+ Companies in Placements & Practice School
    Highest Package of MBA 23 LPA
    Avg. Package of MBA 8.60 LPA
    *2020 placements statistics

    Top Recruiters

    Scholarships

    BMU offers upto 100% scholarships on merit. For more information, please click here

    Career prospects

    Going from today to tomorrow will bring massive changes for strategic management. The role of top leadership, its ability to strategize, and the creation of corporate cultures will become even more valid as new generations rise to power. Digital tools and artificial intelligence in all their forms will heavily impact the world of strategy. Consulting will be disrupted.

    The students will learn about factors that affect the firm: environmental, social, political, technological, economic, and global, evaluate industry and market structure and assess organizational strengths and weaknesses. Markets are global in nature and firms must operate in a responsible and ethical way, imbibe ESG goals and play in an increasingly fierce environment.

    On completing the course, students will get placement opportunities in management consulting firms and corporates as:

    • Analysts
    • Associates
    • Consultant
    • Strategic planner
    • Manager – strategic planning

    Graduates will get the unique opportunity to work closely with CXO-level executives in corporates. They may be placed in the core strategy team, M&A group, or functional areas. This specialization will give them an edge in management consulting firms at the entry level.

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