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    The Art & Science of Marketing: Delve Into the MBA in Marketing Syllabus

    by BML Munjal University July 22, 2023

    No matter what you do or which sector you work for, marketing is the centre of all of it. Moreover, in recent years, marketing has undergone a complete change. Candidates with business insights, critical thinking, good communication and negotiation skills can build up a very good career with an MBA in Marketing. Moreover, with an MBA in Marketing syllabus, you can brush up and strengthen your management and marketing skills.

    What is an MBA in Marketing?

    An MBA in Marketing is a graduate degree programme that focuses on developing skills and knowledge in the field of marketing and business management. It is designed to provide students with a comprehensive understanding of marketing principles, strategies, and tactics, as well as the ability to apply them in real-world business scenarios.

    Types of MBA Marketing Programs

    Some specialisations under MBA Marketing include:

    • Brand Management
    • Digital Marketing
    • Social Media Marketing
    • Conducting Market Research
    • B2B Marketing
    • Behavioural Marketing Science
    • Luxury Marketing
    • Consumer Behaviour

    MBA in Marketing Syllabus

    The specific syllabus for an MBA in Marketing can vary depending on the university and programme you choose. However, below is a general outline of the common subjects and topics typically covered in an MBA in Marketing programme. Keep in mind that this is a general overview and may not include every course or topic that a specific programme might offer. Here’s a sample syllabus:

    Core Business Courses

    • Financial Accounting
    • Managerial Accounting
    • Corporate Finance
    • Operations Management
    • Organisational Behaviour
    • Business Ethics
    • Strategic Management

    Marketing Courses

    • Marketing Management
    • Consumer Behaviour
    • Market Research
    • Brand Management
    • Advertising and Promotion Management
    • Digital Marketing and Social Media
    • Sales and Distribution Management
    • Pricing Strategy
    • Product and Innovation Management
    • Marketing Analytics

    Business Analytics and Research Methods

    • Data Analysis for Business
    • Quantitative Methods for Decision Making
    • Market Research Methods
    • Marketing Metrics and Analysis

    Electives (Specialisations)

    • International Marketing
    • Retail Marketing
    • Services Marketing
    • B2B Marketing
    • Integrated Marketing Communications
    • Customer Relationship Management
    • New Product Development
    • Marketing Strategy

    Leadership and Management Courses

    • Leadership and Team Management
    • Negotiation and Conflict Resolution
    • Strategic Thinking and Decision Making
    • Communication and Persuasion Skills

    Capstone Projects and Case Studies

    • Marketing Consulting Project
    • Marketing Campaign Development
    • Industry Analysis and Competitive Strategy
    • Business Simulation

    Professional Development:

    • Career Management
    • Networking and Relationship Building
    • Personal Branding

    It’s important to note that the actual syllabus may vary between different MBA programmes and institutions. Some programmes may offer additional courses or allow for specialisation in specific areas of marketing, such as digital marketing, brand management, or market research. Additionally, the syllabus may be updated periodically to align with current industry trends and practices.

    MBA in Marketing Scope

    An MBA in Marketing offers a wide range of career opportunities and a promising scope in today’s business world. Here are some key points highlighting the scope of an MBA in Marketing:

      • Diverse Job Roles: Graduates with an MBA in Marketing can pursue various job roles across industries. They can work in marketing departments of corporations, advertising agencies, consulting firms, consumer goods companies, retail organisations, technology companies, and more.
      • Marketing Management: An MBA in Marketing equips individuals with the skills and knowledge needed to excel in marketing management roles. Graduates can become marketing managers, marketing directors, or chief marketing officers (CMOs).
      • Brand Management: Branding plays a crucial role in today’s competitive market. MBA graduates with a specialisation in brand management can work as brand managers.
      • Digital Marketing: With the increasing influence of digital channels, there is a high demand for professionals with expertise in digital marketing. An MBA in Marketing can provide individuals with the skills required for roles such as digital marketing managers, social media managers, search engine optimisation (SEO) specialists, and online advertising managers. They can help organisations leverage digital platforms to reach and engage with their target audiences effectively.
      • Market Research and Analytics: Understanding customer needs, market trends, and competitor analysis is vital for business success. Job roles such as market research analysts, marketing analysts, or business intelligence managers are well-suited for individuals with this expertise.
      • Entrepreneurship and Consulting: Graduates can start their own marketing consulting firms or businesses, helping other companies develop marketing strategies, conduct market research, and build their brands. The entrepreneurial aspect allows for innovation and creativity in the marketing field.
      • International Opportunities: The scope of an MBA in Marketing extends beyond national borders. Many organisations operate globally and seek marketing professionals who understand international markets and consumer behaviour.
    • Career Growth and Advancement: An MBA in Marketing provides individuals with a solid foundation in business and marketing principles, enhancing their career growth prospects. With the right skills, knowledge, and experience, individuals can progress to senior-level positions, such as vice president of marketing, chief marketing officer (CMO), or executive-level roles in sales and marketing.

    It’s important to note that the scope of an MBA in Marketing is influenced by factors such as industry trends, economic conditions, and individual skills and experience. Keeping up with industry developments, continuously upgrading skills, and leveraging networking opportunities can further enhance career prospects in the dynamic field of marketing.

    Learn to Drive Business Success with MBA in Marketing @ BMU

    The MBA curricula at BML Munjal University (BMU) educate students for long and fruitful careers by taking a long-term perspective on business education. The multidisciplinary, application-based curriculum offers real-world knowledge and life skills that help produce entrepreneurs, thought leaders, and innovators who can reimagine the way a business will be conducted in the future. Through these programmes, we give our students the tools they need to enter the workforce prepared for business and ready to lead.

    MBA in Marketing @ BMU

    To keep pace with the constantly changing and ever-growing marketing theories, BMU keeps itself updated in terms of its approaches to training students. Marketing professionals need to be adaptable and make sure their reach is multi-dimensional.

    MBA in Marketing at BMU mainly focuses on the following:

    • Analysing consumer behaviour and selecting markets
    • Developing marketing strategies and plans
    • Product and brand management
    • Digital Marketing
    • Managing distribution, marketing channels and retailing
    • Integrated marketing communications
    • Marketing Research

    After completing the MBA in Marketing programme from BMU, students have gained reputed positions. Some of them have joined as:

    • Marketing Manager
    • Sales Representative
    • Public Relations Specialist
    • Management Analyst
    • Marketing Research Analyst
    • Advertising or Promotion Manager
    • Sales Manager

    So elevate your marketing prowess and unleash your potential with an MBA in Marketing from BMU. Gain the strategic mindset, analytical skills, and industry insights needed to drive marketing excellence. With BMU’s MBA in Marketing, chart your path to success, become an influential marketing leader, and make your mark in the competitive business landscape.

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